Innovative approach for a winning offline and digital marketing plan (important part of your business plan)
InstructorAlex GenadinikThe curriculum provides specific plan structures tailored to various models, including ecommerce, local businesses, agencies, and B2B sales.
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
The instructor is presented alongside the covers of his books on business planning and marketing plans, highlighting the practical templates and examples included in the course.
The instructor introduces the course scope by displaying text labels that identify the three primary target audiences: business owners, marketing freelancers, and marketing professionals.
An instructor discusses digital marketing strategies, visually supported by floating icons representing major social media platforms like YouTube, X, Facebook, and Instagram.
This instructional slide outlines two key steps for building a strong marketing plan: finding the most effective strategies and allocating the most resources to them.
Free
Instruction covers essential planning elements such as Unique Value Proposition, SWOT analysis, and KPI setting.
One signal from 2021 suggests a heavy emphasis on coaching and book sales rather than traditional business sectors; however, the displayed update label does not prove these concerns were addressed.
One signal from late 2024 indicates a desire for more specific, step-by-step instructions on setting up plans; the update label does not prove this was corrected.
The curriculum aligns with the stated goals of entrepreneurs and small business owners through its diverse model examples.