Editorial course preview
What the public course preview actually shows
These 3 complementary views highlight concrete, legible examples from the course presentation.
A close-up view of the textbook Marketing by Philip Kotler and Kevin Lane Keller, highlighting foundational marketing theory relevant to advertising strategy.
The instructor introduces the topic of measuring success using key benchmarks, highlighting the analytical approach required for effective Facebook advertising.
A close-up view shows a person holding a credit card and typing on a laptop, illustrating the process of online shopping or digital payment.
