Excel for Market Research Strategies

🎓 Master Excel for Market Research with Mohammad Reza Habibi, Ph.D.

🚀 Course Overview: Are you ready to elevate your market research skills and become an Excel pro? Dive into "Excel for Market Research Strategies," a comprehensive course designed to transform the way you handle data in the realm of marketing research. Dr. Mohammad Reza Habibi, with his vast experience and awards in teaching innovation and research, will guide you through a journey of mastering Excel tools, techniques, and strategies applicable to real-world market research problems.

🔍 What You'll Learn:

Data Collection & Organization:

• Gather data from reliable sources like the U.S. Census and the Federal Reserve Economic Data (FRED) add-in.
• Utilize Pivot Tables, filters, and sorting to efficiently manage your data.
• Learn advanced statistical techniques for cleaning data, including handling missing values, outliers, and inconsistencies.
• Organize and structure your data effectively for analysis.
• Create data hierarchies and aggregate data to gain insights.

Data Analysis & Interpretation:

• Apply forecasting methods such as moving averages and multiple regression models to predict future trends in sales and demand.
• Master the art of summarizing datasets, identifying anomalies, and pinpointing outliers for precise analysis.
• Discover how to calculate key business metrics like product pricing, customer lifetime value, and churn rates using custom Excel functions.

Statistical Skills & Visualization:

• Use descriptive statistics to understand data distributions and derive meaningful patterns.
• Enhance your data storytelling with powerful visualizations—charts and graphs that reveal data trends.
• Conduct hypothesis testing, statistical analysis, and draw significant conclusions from your market research data.
• Leverage Excel's built-in functions like SUMIF, AVERAGEIF, COUNTIF, etc., to perform complex calculations and reveal hidden insights.

Why This Course? With a focus on real-world applications of Excel in marketing research, this course goes beyond the basics to provide you with a deep understanding of how to use data to inform strategic decisions. By completing this course, you'll not only enhance your Excel skills but also gain valuable knowledge in marketing and business strategy.

👩‍🏫 Your Instructor: Dr. Mohammad Reza Habibi is more than just a teacher; he's an innovator and outstanding researcher, awarded for his excellence in 2024. His teaching style combines expertise with a passion for sharing knowledge, making him one of Udemy's highest-rated instructors. With thousands of students who have benefited from his courses, you can be confident that you're learning from the best.

🌟 Ready to Level Up Your Skills? Join us in this transformative course and turn your market research into actionable insights with Excel. Let's embark on this journey together and unlock your full potential! 🚀📊🎉