Unlock the Power of Digital Marketing: A Comprehensive Masterclass for Success in the Age of Digital Media and Marketing
InstructorBen SilversteinThe curriculum provides detailed coverage of ad-serving technologies, real-time bidding (RTB), and header bidding processes.
Instruction includes walkthroughs for setting up Facebook Brand Pages and utilizing Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
This interface view demonstrates the Google Ads dashboard, highlighting campaign performance charts, budget configurations, and the menu used to create new advertising campaigns.
An instructor explains the digital advertising ecosystem using a whiteboard diagram that categorizes industry players into Publishers, Ad Exchanges, Ad Networks, and DSPs.
This slide illustrates programmatic advertising by linking a mobile weather app interface to its underlying JSON data structure, highlighting specific code segments.
This slide explains social media advertising features like native content and targeting, illustrated by a smartphone mockup of a sponsored weight loss ad.
FreeThe teaching style utilizes a building-block approach where information is reinforced through repetition and logical progression.
The curriculum lacks coverage of specific industry measurement standards, such as those defined by the MRC regarding viewability.
The curriculum aligns well with the needs of those entering the AdTech industry.