Digital Marketing & Advertising Masterclass - 87+ Lectures

Editorial course preview

What the public course preview actually shows

These 4 complementary views highlight concrete, legible examples from the course presentation.

A screenshot of the Google Ads dashboard displaying campaign metrics, budget settings, and a dropdown menu with options for 'New campaign' and 'Load campaign settings'. — Preview 1 of 4
This interface view demonstrates the Google Ads dashboard, highlighting campaign performance charts, budget configurations, and the menu used to create new advertising campaigns.

A man stands beside a whiteboard displaying a diagram of the digital advertising ecosystem with columns labeled Publisher, Ad Exchange, Ad Network, and DSP. — Preview 2 of 4
An instructor explains the digital advertising ecosystem using a whiteboard diagram that categorizes industry players into Publishers, Ad Exchanges, Ad Networks, and DSPs.

A slide titled Introduction to Programmatic Advertising showing an iPhone weather app on the left and a JSON data structure on the right, with highlighted sections mapping ad data. — Preview 3 of 4
This slide illustrates programmatic advertising by linking a mobile weather app interface to its underlying JSON data structure, highlighting specific code segments.

A presentation slide titled Social Media listing pros like Scale and Targeting, alongside a smartphone mockup showing a sponsored post with engagement metrics. — Preview 4 of 4
This slide explains social media advertising features like native content and targeting, illustrated by a smartphone mockup of a sponsored weight loss ad.