Digital Marketing & Advertising Masterclass - 87+ Lectures

🌟 Unlock the Power of Digital Marketing: A Comprehensive Masterclass for Success in the Age of Digital Media and Marketing 🌟

Course Overview:

The digital marketing industry is a powerhouse, valued at over $200 billion and expanding every year. Whether you're just starting out, looking to enhance your business, or aiming to deepen your marketing knowledge, our "Digital Marketing & Advertising Masterclass" offers an in-depth exploration of the digital advertising landscape.

In over 12+ hours of engaging content, this masterclass takes you from Digital 101 through advanced concepts, including a deep dive into Programmatic Advertising and strategies for How to Sell Digital. With a blend of theory and practical application, this course is designed to elevate your online presence and help you achieve remarkable results.

What You'll Learn:

• Digital Ecosystem: Gain insights into the complex network of companies that power digital media, including publishers, exchanges, SSPs, DSPs, and Agency Trading Desks. 🌐

• Social Media Mastery: Discover how to effectively leverage social media platforms for brand promotion and learn about the unique characteristics of each channel. 📱

• Social Media Listening: Understand the importance of listening to your audience on social media and utilize tools to monitor your brand's perception and engagement. 👂

• Targeting & Retargeting: Master the art of audience targeting, from behavioral to demographic, and learn when and how retargeting can be most effective. 🎯

• Programmatic Advertising: Explore the world of programmatic advertising, understand its impact on digital platforms like Google and Facebook, and unravel the processes involved. 🚀

• Location Targeting: Dive into the nuances of location-based targeting, geo-fencing, and proximity advertising to reach audiences with precision. 🌍

• Viewability & Verification: Ensure your ads are being seen by real people in the right context with insights into verification companies and their role. 👀

• Platform Demos: Get hands-on experience with setting up campaigns on platforms such as Google, Facebook, and various Demand Side Platforms (DSPs). Also, learn how to monetize your content through Supply Side Platforms (SSPs). 🛠️

• How to Sell Digital: Learn the ins and outs of selling digital media, a distinct discipline from traditional advertising, and understand what's necessary before entering this space. 💰

• And Much More: With over 80 online lectures covered in this masterclass, you can focus on the areas most relevant to your goals. 🎬

Real Student Reviews:

⭐️⭐️⭐️⭐️ "A Hands-On Guide to Digital Advertising": As an advertising agency media planner and buyer, the course's 101 and 201 were extremely informative and offered a simplistic explanation of programmatic ad space. It was very helpful and simple to understand, which is quite challenging given the complexity of the topic. - Raul Bonilla

⭐️⭐️⭐️⭐️ "A Comprehensive Introduction to Digital Marketing": This masterclass provided clear, real-world examples that made it almost self-explanatory. The author speaks with authority and expertise in the field, which is evident throughout the course content. - AJ Du Toit

⭐️⭐️⭐️⭐️ "A Must-Take for Marketing Professionals": As someone deeply involved in advertising sales, this course has been incredibly useful in both explaining and testing my foundational knowledge of programmatic ad space. It's professionally done and comes highly recommended. - Diane Tody

Your Instructor:

Led by an experienced professional with a deep understanding of the digital advertising landscape, this masterclass combines theoretical knowledge with practical insights drawn from real-world experiences. 👩‍🏫

Enroll now and embark on a journey to master the intricacies of digital marketing and advertising. With our "Digital Marketing & Advertising Masterclass," you're not just learning; you're unlocking the full potential of your digital marketing prowess. 🚀

Sign Up Now and take your first step towards becoming a digital marketing expert today! 📚✨