Marketing Analytics: Customer Value and Promotion Strategy
Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
4.46 (855 reviews)

79 533
students
1.5 hours
content
May 2025
last update
$13.99
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What you will learn
Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
Incorporate the impact of discount rate and retention rate to calculate customer value
Run Monte-Carlo Simulation to model uncertainity in Market
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2444960
udemy ID
05/07/2019
course created date
18/10/2019
course indexed date
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