CRM Customer Relationship Management: Sales| Loyalty| Repeat
Why take this course?
🚀 Course Title: Customer-Centric CRM: Navigating Customer Relationships for Business Success
🎓 Headline: Unlock the Secrets of Effective Customer Relationship Management (CRM) with EDUCBA!
🌍 Welcome to Our Comprehensive CRM Journey
In this transformative course from EDUCBA, we dive deep into the world of Customer Relationship Management (CRM) – a pivotal tool in today's competitive business environment. As CRM evolves beyond mere transactional tools, it has become a strategic asset for businesses aiming for sustainable growth and a competitive edge. This course is designed to illuminate all facets of CRM, from its core principles to its operational intricacies, and its role in enhancing customer satisfaction, driving loyalty, and boosting profitability.
🔍 What You'll Learn:
- Foundational Principles: Understand the essence of CRM and its historical progression.
- Strategic Applications: Grasp the strategic role of CRM in business planning and execution.
- Operational Mechanics: Master the tools, techniques, and technologies that drive successful CRM implementation.
- Analytical Insights: Learn how to analyze customer data and leverage insights for strategic decision-making.
- Real-World Impact: Apply your knowledge through case studies of companies that have successfully implemented CRM strategies.
📖 Section 1: Introduction to CRM Get acquainted with the world of CRM, its significance in modern business, and its evolution over the years. This section sets the stage for understanding the complements recorded in CRM systems and how they form the backbone of customer-centric strategies.
- Lecture 1: Overview of CRM in Modern Business Practices
- Lecture 2: Defining CRM: Core Concepts and Functionalities
- Lecture 3: The Evolution of CRM – A Historical Perspective
- Lecture 4: Complements within CRM Systems and Their Importance
🌱 Section 2: Customer Relationships Matrix Dive into the complex tapestry of customer relationships. This section explores the matrix, CRMC (Customer Relationship Management and Commerce), and the lifecycle management that underpins successful customer engagement.
- Lecture 5: Complements within the Customer Relationships Matrix
- Lectures 6-9: Understanding CRMC and Managing Customer Lifecycles
💼 Section 3: Strategic CRM Explore the realm of Strategic CRM, where value creation and customer experience management reign supreme. Learn how to align your CRM initiatives with business objectives for optimal impact.
- Lecture 14: Complements of Strategic CRM and Their Importance
- Lectures 15-22: Portfolio Management, Customer Experience Management, and More
🔧 Section 4: Operations CRM Discover how Operations CRM acts as the engine behind efficient sales force automation, marketing automation, and service automation. This section unravels the operational mechanisms that drive customer-centric processes.
- Lectures 23-24: Introduction to Operations CRM and Sales Force Automation
- Lectures 25-28: Marketing Automation, Service Automation, and More
📊 Section 5: Analytical CRM (ACRM) Understand the critical role of Analytical CRM in harnessing customer data for strategic decision-making. Learn how to manage customer databases and utilize analytics to enhance customer relationships.
- Lecture 30: Complements of ACRM and Their Strategic Role
- Lecture 31: Success Planning for Realizing CRM Benefits
🎯 Sections 7 & 8: Customer Relationship Management - Case Studies Bring theory to practice with two comprehensive case studies. Analyze the CRM strategies of different companies, delve into their vision and mission, and understand how they've effectively used SWOT, PESTLE, and CRM audits to shape their customer engagement approaches.
- In-depth Case Study Analysis: A Practical Approach to CRM Application
- Real-World Insights: Learning from Leading Companies' Success Stories
Embark on this journey with EDUCBA and transform your understanding of Customer Relationship Management. Whether you're a business professional, marketer, or entrepreneur, this course will equip you with the knowledge to create a customer-centric strategy that drives growth and builds lasting customer relationships. 🌟
Enroll now and take the first step towards mastering CRM for your business!
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