Copywriting secrets - How to write copy that sells

Discover the secrets of copywriting success from the master. From novice to pro in easy stages

4.51 (6580 reviews)

Udemy

platform

English

language

Content Marketing

What you will learn

Structure and write compelling sales copy

Apply the power of emotional drivers, even when writing in a B2B environment

Beat run-of-the-mill writers who focus on 'needs

Write powerful calls to action

Understand how to leverage features, benefits and advantages

Craft professional press releases that get published

Know how to become a Voice in their Industry

Understand how to schmooze bloggers and the press to get published

Interview end customers with confidence to create persuasive case studies

Use the power of words to generate more sales leads

Glean from a wealth of real-life examples

Master White Papers - the most powerful way to generate sales leads bar none

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Comidoc Review

Our Verdict

Copywriting Secrets - How to Write Copy that Sells provides an extensive look into various forms of copywriting, though it hasn't fully adapted to modern standards. With engaging real-life examples and a comprehensive syllabus, the course remains relevant despite minor hindrances like outdated materials or presentation style. Despite occasional misogynistic comments, this course can help beginners learn crucial elements of effective copywriting techniques and strategies.

What We Liked

The course offers a comprehensive structure, covering various aspects of copywriting from crafting professional press releases to understanding emotional drivers.
Real-life examples and free resources enrich the learning experience, making it easier for beginners to grasp complex concepts.
The instructor effectively explains fundamental principles, including AIDA and differences between features, benefits, and advantages.
The course excels in showcasing how copywriting can generate sales leads and enhance marketing strategies.

Potential Drawbacks

Some students find the presentation style dry and unengaging, suggesting a need for more interactivity or dynamic content.
Several participants point out that the course material is somewhat outdated and could benefit from an update to reflect modern copywriting trends.
Some users report issues with downloadable/supporting materials being improperly formatted or difficult to access, detracting from overall value.
Misogynistic comments and examples within the content have been noted as highly problematic by some students.