
Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons
InstructorEvan Kimbrell

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Editorial course preview
These 2 complementary views highlight concrete, legible examples from the course presentation.
A blue graphic displaying the title Traction and subtitle A Startup Guide to Getting Customers next to a yellow book cover mockup.
A web analytics dashboard displaying an Audience Overview with a sessions line graph, key metrics, and a visitor type pie chart.
Instruction covers essential marketing pillars including customer lifetime value, acquisition costs, and branding.
The structure includes specific guidance on building a portfolio, finding job opportunities, and interview techniques.
Learner signals from 2016-2023 suggest that several mentioned platforms and research tools are no longer operational or have changed significantly. While the course was updated in late 2025, this label does not prove that these specific technical issues were addressed.
The curriculum lacks coverage of modern industry standards, such as AI-driven marketing.
The curriculum aligns well with the stated goal of helping beginners and career switchers understand marketing basics.