AMAZON FBA - Private Label Products Launch - Rank - Crush It

It seems like you're outlining a comprehensive strategy for launching and selling products on Amazon, with a focus on getting started without relying heavily on existing reviews. Your approach includes leveraging full-priced retail sales to gain favor from Amazon's algorithms, utilizing PPC campaigns effectively, and understanding Amazon's testing of new listings to optimize product placement and visibility.

Here's a summarized version of the strategy you've described:

1. Gather Support: Encourage friends (not family members) to purchase your products at full price within the first week of launching. This helps Amazon recognize that your product is in demand.

2. PPC Campaigns: Start with a small daily budget for PPC ads, and later refine your campaigns by using the most effective search terms that lead to conversions.

3. Optimize Listings: Understand that Amazon will test your new listing, so make sure your product listings are optimized for the target audience that is most likely to purchase your item.

4. Use Reviews Strategically: With fewer reviews, you can use them more strategically to convert sales and boost organic traffic on Amazon.

5. Top-Secret Strategy: You mention a top-secret strategy that's essential for tapping into a method Amazon uses to drive over 30% of its sales—this involves bundling with best-selling products.

6. Control Your Brand: Emphasize the importance of selling your own branded products and taking more control over your items on Amazon, leading towards eventual domination and control.

7. Amazon's Organic Traffic: Benefit from Amazon's organic traffic by optimizing your listings and leveraging their system to your advantage.

8. Private Label: The course seems to encourage selling private label products rather than company-branded ones, which gives you more control over your brand and company.

9. Amazon's Love for Full Price Sales: Amazon favors full-price retail sales, so leveraging these can lead to better visibility and ranking on the platform.

10. NY Times Press Releases: For highly competitive niches, using press releases from sources like the NY Times can help with rankings and sales funnels.

Remember, this strategy is based on your outline, which suggests a proactive and well-thought-out approach to selling on Amazon. It's important to follow Amazon's terms of service and guidelines while implementing any marketing or sales tactics to ensure compliance and avoid any issues with your seller account.