Account Based Marketing (ABM) 2025 - B2B Marketing Strategy
Why take this course?
🎓 Account Based Marketing (ABM) 2024 - B2B Marketing Strategy
Course Headline: 🚀 Unlock the Power of Account-Based Marketing for Your B2B Success!
Course Description:
Discover the transformative approach of Account-Based Marketing (ABM), a strategy that's reshaping the B2B marketing landscape. ABM is not just another lead generation technique; it's a comprehensive approach to tailor marketing and sales efforts to key accounts, driving more targeted and personalized campaigns for higher returns.
Objective: Gain a profound understanding of the ABM concept and process, which aligns your marketing tactics with the unique needs and goals of specific target accounts.
Why Choose This Course?
- Statistical Insights: ABM is gaining momentum in the market, as evidenced by these statistics:
- 📈 67% of brands leverage account-based marketing. Source: Hubspot
- 🏆 62% of marketers claim they can measure a positive impact since adopting ABM. Source: Forrester
- ✅ 87% of ABM marketers report that their initiatives outperform other marketing investments. Source: ITSMA
- 🤝 Companies with tightly aligned sales and marketing teams experience a 36% higher customer retention rate. Source: MarketingProfs
- 💰 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. Source: TOPO
- 💸 In 2019, companies dedicated 29% of their marketing budgets to ABM. Source: Engagio
What You Will Learn:
- The foundational concepts of ABM and why it's a game-changer for B2B marketing.
- How to effectively integrate ABM into your existing inbound marketing strategy.
- The latest tools, technologies, and tactics used in ABM and Account-Based Selling.
- Step-by-step guides on creating personalized campaigns that resonate with your target accounts.
Course Benefits:
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Lifetime Access to Course Updates: Stay ahead of the curve with timely updates to the course content, ensuring you have the most current ABM strategies and tactics.
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Fast & Friendly Support: Have questions? Our dedicated support team is here to help you navigate through any challenges in the Q&A section.
Money-Back Guarantee:
- 30-Day Money-Back Guarantee: We're confident that this course will be a valuable addition to your marketing skillset. If you're not fully satisfied, we offer a full refund—no questions asked!
Course Updates & Resources:
Latest Updates:
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Nov 2021 Update:
- Added over 90 minutes of content on marketing tools and technologies.
- Included two insightful articles.
- Provided one downloadable campaign creation worksheet.
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Mar 2021 Update:
- Added a "Tech stack features checklist."
- Included one downloadable, the "Account-Based Selling Guide."
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Jan 2021 Update:
- Introduced a Simple ABM flow for an example account.
- Updated audio content for enhanced learning.
- Made minor video enhancements for a better viewing experience.
- Added two downloadables to supplement your learning journey.
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Nov 2020 Update:
- Introduced a Practice Test to reinforce your knowledge.
- Included one downloadable resource for additional support.
- Corrected and removed any typos from the course content.
Don't miss out on mastering the art of Account-Based Marketing with our comprehensive and ever-evolving course. Enroll now and take your B2B marketing strategy to new heights! 🌟
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Comidoc Review
Our Verdict
While showcasing ABM principles and tools adeptly, this course might need further refinement to create more in-depth learning opportunities. The curriculum should address the issues of grammar, repetitiveness, and overemphasis on specific software tools. Overall, it makes for a good starting point in understanding Account Based Marketing with potential room for improvement.
What We Liked
- The course offers a comprehensive overview of Account Based Marketing (ABM) principles, making it an ideal starting point for B2B marketing professionals with no prior ABM exposure.
- It delves into various tools and technologies that can be incorporated into your ABM strategy, providing valuable insights for those looking to enhance their marketing approach.
- The course content is easy to follow, enabling learners to grasp complex topics effectively. Learners also appreciated the excellent content quality and presentation style.
- Multiple users praised the instructor's knowledge and expertise on the subject matter, as well as the course's ability to deliver valuable insights in a relatively short amount of time.
Potential Drawbacks
- The overuse of specific software tools within the course may not cater to companies preferring ABM execution without investing in those particular tools initially.
- Some learners found that the course didn't go into enough detail for marketers seeking hands-on knowledge and wished for more interactive content throughout the course.
- There are several typos, grammar issues, and repetitive slides found within the presentation materials, detracting from some users' overall learning experience.
- A few learners felt that some sections of the course were too promotional and appeared to be pushing a particular platform, which could impact their perceived objectivity.