Account Based Marketing: B2B Marketing, Lead Generation

🚀 Account Based Marketing: B2B Marketing, Lead Generation 🎫

Course Headline: Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? If this resonates with you, you're in luck! 🍀

Why This Course?

In just a few weeks, you'll be equipped with the knowledge and tools to launch your own successful account-based marketing (ABM) campaigns. Dekker Fraser, an experienced MBA-holding marketer with a rich background at Sony and a Google-backed startup, will guide you through every step of the process.

Course Highlights:

🎯 Generate Pipeline Revenue and Qualified Leads Quickly

• Learn to quickly create ABM campaigns that drive pipeline revenue.
• Understand how to identify your ideal customer profile (ICP) and tailor your strategy accordingly.

🖥️ Execute an ABM Advertising Campaign on LinkedIn

• Master the intricacies of running effective ABM campaigns on LinkedIn.
• Discover how to target the right accounts and create compelling ads that resonate.

💰 Develop an ABM Strategy for Content and Email Nurturing

• Craft personalized content strategies that engage and nurture your target accounts.
• Learn best practices for email campaigns that complement your ABM efforts.

💌 Replicate the Success of High-Impact ABM Direct Mail Campaigns

• Explore the art of direct mail with a modern twist, ensuring your messages stand out in the inbox (or mailbox!).

🎯 Targeting and Advertising Across Twitter, Google, and Facebook

• Gain insights into how to use these platforms for laser-focused targeting and effective advertising.

📋 Build a Targeted List Using Various Methods

• Discover methods to build a highly targeted list that will be the foundation of your ABM campaigns.

📊 Track Performance Using Advanced Marketing Funnels

• Learn how to set up and interpret advanced marketing funnels to measure campaign success.

🙋‍♂️ Influence Your Target Accounts by Leveraging Key Influencers

• Identify and engage with key influencers within your target accounts to amplify your ABM efforts.

📬 Integrate Cold Email Tactics into Your ABM Campaigns

• Combine cold emailing with your ABM strategy for maximum outreach potential.

What You'll Learn:

This course is designed for B2B marketers who are ready to dive into account-based marketing and generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development professionals will also find immense value in this comprehensive training.

Real Case Studies & Actionable Strategies:

• Learn from real-world examples of successful ABM campaigns.
• Step-by-step instructions on building your own campaigns.
• Strategic frameworks put into practice with tangible results.

Instructor's Credentials: Dekker Fraser brings over a decade of marketing expertise to the table, including his MBA in marketing from the Kellogg School of Management. He has a track record of teaching college-level marketing and has published numerous marketing books. As a program advisor for a leading university's MBA program, Dekker is uniquely qualified to teach you ABM best practices.

Enroll now and transform your B2B marketing strategy with Account Based Marketing: B2B Marketing, Lead Generation. Take the first step towards generating qualified leads and driving pipeline revenue like never before! 🚀✨