A/B Testing and Experimentation for Beginners

Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.

4.47 (5950 reviews)

Udemy

platform

English

language

Analytics & Automation

What you will learn

A/B Testing is and how to use it to make better websites, ads and apps

Understand how experimentation help them make better decisions and hence improve marketing and conversions

Understand how you can improve conversion rates with A/B testing

Landing Page Optimization using A/B testing

Conversion Rate Optimization using A/B testing

Optimize Email Marketing with A/B testing

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Comidoc Review

Our Verdict

As an introductory course for A/B testing, this Udemy offering is a rapid yet thorough introduction to key concepts, particularly tailored for beginners. The practical guidance on Google Optimize and engaging business cases strengthen overall value. However, the lack of statistical depth, hands-on practice, and case studies limit its capability as an all-encompassing resource for advanced learners. Nonetheless, this course is a laudable first step for those eager to plunge into data-driven marketing and optimization.

What We Liked

Covers the basics of A/B testing in an easy-to-understand manner, making it perfect for beginners
The course offers practical information on how to use Google Optimize for A/B testing
Real-life business case examples add context and help illustrate concepts
Delivered in bite-sized videos that are easy to digest and time-efficient

Potential Drawbacks

Does not delve into the statistical analysis behind A/B testing, leaving more advanced users wanting
A few reviewers note a strong accent in the course presentation, which may affect understanding
Minimal information provided on hypothesis testing or experiment design
Lacks hands-on practice and real-world case studies that reinforce learning