Master Course in Service Marketing and Product Marketing 2.0

Service Marketing, Marketing fundamentals, Digital Marketing, Service Industry, Marketing Strategy, Product Marketing
4.43 (295 reviews)
Udemy
platform
English
language
Other
category
Master Course in Service Marketing and Product Marketing 2.0
10 437
students
28 hours
content
Jun 2025
last update
$19.99
regular price

Why take this course?

🚀 Master Course in Service Marketing 2.🏆: Transform Your Approach to Service Marketing


Course Overview:

In an era where digital transformation reigns supreme, the Master Course in Service Marketing 2.0 stands out as a beacon for marketers and business professionals aiming to navigate the complexities of today's service-centric economy. This course is meticulously crafted to arm you with the latest strategies, tools, and insights required to excel in the dynamic field of service marketing.


Why Service Marketing 2.0? 🤔

Service marketing has transcended from a strategic function to an essential discipline that drives business success across various sectors. Here's why our Service Marketing 2.0 Master Course is crucial:

  • 🌐 Digital Transformation: Embrace the shift to digital platforms and learn how to connect with customers in this ever-connected world.
  • 💡 Customer Experience: Understand the importance of crafting memorable experiences that not only set you apart but are also essential for business longevity.
  • 🌍 Data-Driven Insights: Utilize the power of big data to inform your marketing decisions and deliver targeted campaigns that resonate with your audience.
  • 🌎 Globalization: Navigate the challenges of offering services on a global scale by tailoring your approach to diverse markets and cultural norms.
  • ♻️ Sustainability: Integrate ethical practices and sustainability into your marketing strategy to attract environmentally and socially conscious consumers.

Course Highlights:

  • 1. Introduction to Service Marketing: Lay the foundation of service marketing principles.
  • 2. Consumer Behavior in Service Marketing: Dive deep into the psyche of customers to understand their preferences and expectations.
  • 3. Service Marketing Strategy: Develop a robust strategy that aligns with your business objectives and market needs.
  • 4. Service Marketing Mix (7Ps): Master the extended marketing mix tailored specifically for services – People, Process, Physical Evidence, Performance, and Privacy, in addition to the classic Product, Price, and Place.
  • 5. Service Marketing Planning and Implementation: Learn how to plan, execute, and monitor your service marketing initiatives effectively.
  • 6. Contemporary Issues in Service Marketing: Stay ahead of the curve by exploring current trends and challenges in the service industry.

Course Benefits:

  • 🎓 Taught by an Expert: Dr. José J, a seasoned instructor with extensive experience in service marketing, will guide you through each module.
  • 🌍 A Global Perspective: Learn how to market services on a global scale, understanding cultural nuances and international markets.
  • 📈 Practical Skills for Real-World Application: Acquire skills that can be immediately applied to your current role or future career endeavors.
  • 🤝 Networking Opportunities: Connect with peers from around the world, exchange ideas, and build a network of like-minded professionals.
  • 🎉 Career Advancement: Elevate your career by adding this cutting-edge certification to your resume, showcasing your commitment to professional growth and expertise in service marketing.

Enroll Now and Embark on Your Journey to Master Service Marketing 2.0!

Ready to revolutionize your approach to service marketing? Take the first step towards becoming an industry leader with our comprehensive Master Course in Service Marketing 2.0. 🌟

  • Diverse Learning Modules: Engage with a variety of content formats, including video lectures, case studies, and interactive quizzes.
  • Flexible Learning Schedule: Study at your own pace and on your own schedule, making it easier to balance learning with professional responsibilities.
  • 📚 Extensive Course Materials: Access a wealth of resources, including textbooks, articles, and templates designed to enhance your understanding and application of service marketing concepts.

Don't let the future of service marketing pass you by. Enroll today and unlock your potential in this exciting and ever-evolving field! 🚀📊✨

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5546286
udemy ID
07/09/2023
course created date
15/09/2023
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