Stand out to hiring managers, land your next promotion, and reach more clients
Branding is a powerful tool great companies use to make their products stand out. The same is true with personal branding—defining what makes you unique so YOU can stand out.
But where do you start when it comes to personal branding? How can you communicate your unique strengths in a convincing way without being too promotional? And how can you use social media to build your personal brand?
In this course, you’ll learn proven branding principles, a simple framework to define your personal brand, and concrete ways to build your brand on social media and job search materials so you can stand out and land your next dream role.
This course is taught by Joseph Liu, a personal branding consultant and former blue-chip brand marketer with 10 years’ global industry experience building & relaunching five US & UK brands. Using simple but powerful branding principles from the product marketing industry, he’ll help you understand what it takes to build a strong personal brand that reinforces the value you offer and supports your career ambitions.