Business Blogging & Social Media PressRoom (Wordpress)
Why take this course?
🎓 Business Blogging & Social Media PressRoom with Wordpress: Master the Art for Corporate, Government & Not for Profit
🚀 Course Headline: For Corporate, Government & Not For Profit: Learn Wordpress w AdAge Power150 Media blogger 🌐
Course Description:
Welcome to the definitive business course designed specifically for professionals in Business, Government, and Not for Profit sectors. If you're looking to harness the power of Wordpress to create a dynamic Social Media Press Room, this is where your journey begins. This isn't just about setting up a blog; it's about transforming your online presence into an integrated hub that combines the best of social media with your official channels.
🚀 Why Take This Course?
- Integration Mastery: Learn how to seamlessly integrate Facebook, Twitter, and Instagram into your website for a cohesive user experience.
- Content Strategy: Discover the secrets behind writing articles that resonate with customers and journalists alike.
- Technical Savvy: No tech background? No problem! This course is designed for ease of use, ensuring you can set up and manage your site without getting bogged down in technical jargon.
- Practical Application: From setting up a domain name to publishing articles and turning them into newsletters, this course covers it all.
- SEO & SMO: Understand how social sharing not only engages your audience but also enhances your site's SEO.
📝 What You Will Learn:
- The Art of Social Media Press Releases: Craft messages that are both informative and engaging for a social media audience.
- Real-World Examples: Examine examples from top global companies and organisations to see best practices in action.
- Writing for Dissemination: Practice writing content designed for widespread sharing across social platforms.
- Social Media Integration: Build your website so that Facebook, Twitter, and other social channels are integral parts of your site's experience.
- Blogging Excellence: Learn what makes a successful business blog and how to keep your readers coming back for more.
- Public Relations Skills: Enhance your PR, marketing, content, and business skills through practical, hands-on projects.
- Live Website Creation: Complete the course with a fully functional, live website that captures attention from customers, journalists, and stakeholders.
🔍 Main Features of a Social Media Press Release:
- Controllable Hub: Centralise your media presence under platforms you can control.
- Brand Voice: Communicate in a voice that aligns with your brand's identity—whether it's educational, corporate, or fun.
- Visual Branding: Ensure your visual elements are consistent and compelling, with strong use of logos and color schemes.
- Company Information: Provide comprehensive information about CSR, company history, and contacts for press inquiries.
- Rich Content: Offer content that is engaging and shareable, known as "social objects."
- User-Friendly Admin: Set up a site that allows for easy admin and content publishing, including emailing in a press release for it to go live.
- Call to Action Widgets: Include interactive elements that encourage newsletter sign-ups, downloadable resources, and surveys.
- Company Engagement: Share company statements, messages from the CEO, and industry insights.
- SEO & SMO Boost: Enhance your site's visibility and engagement through social media sharing.
🎉 Personal Blogging Mentor Included!
- Extensive Resources: Access a treasure trove of videos, workbooks, quizzes, and more to guide you through the course material.
- Direct Support: Have your questions personally answered by Laurel Papworth, with video responses for an interactive learning experience.
- Credibility & Experience: Learn from one of the world's top social media influencers, as recognized by Forbes Magazine and AdAge Power 150 Media and Marketing bloggers.
Join Laurel Papworth, a seasoned professional with over a decade of blogging experience and a proven track record of teaching at prestigious institutions like the University of Sydney, to elevate your online presence today!
📆 Last Updated: July 20, 2015
Embark on this transformative learning journey and emerge with the skills to create a Social Media Press Room that stands out in the digital landscape. Whether you're looking to enhance your company's profile, engage with a broader audience, or simply stay ahead of the curve, this course is your stepping stone to success. 🚀💻
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