Value Based Selling Skills

🎓 [Course Title] Value Based Selling Skills 🚀

Headline: The Essential Guide to Consumer Behavior and Creating Value

Course Description:

What does the customer truly buy?

Key Topics:

• Understanding Value: Learn why customers are willing to pay for a product or service, beyond its features or benefits.

  • 🎯 Focus on Solutions: Discover how to align your offerings with the customer's needs.
  • 💡 Value Proposition: Tailor your pitch to create a solution that stands out.

• Consumer Behavior Explored: Dive into the psychology behind consumer choices and decision-making processes.

  • 📈 Marketing Essentials: Grasp the fundamental concepts of Marketing and its significance.
  • 🎯 Targeting Strategies: Segment and target markets effectively using the right stimuli.

• The Marketing Mix Revisited: From the traditional 4Ps (Product, Price, Place, Promotion) to the expanded 7Ps (including People, Process, and Physicial Evidence), learn how each element contributes to delivering value.

  • 💬 Effective Communication: Master the art of communicating value based on consumer personality, reference groups, and environmental factors.

• Creating Demand: Match marketing stimuli with customer needs to drive demand and create a competitive edge.

  • 🚀 Consumer Psychology: Explore what motivates consumers, affects their learning and memory, and influences their buying process.
  • 📊 Consumer Evaluation: Understand how post-purchase evaluation leads to satisfaction, loyalty, and ultimately, word-of-mouth referrals.

Course Outline:

1. Understanding the Customer:

   • Decoding what customers actually buy.
   • The concept of value in sales and marketing.

2. Consumer Behavior Model:

   • Exploring Marketing and non-Marketing stimuli.
   • Segmenting and targeting the right markets.

3. Marketing Mix & Value Delivery:

   • A deep dive into the 4Ps, 7Ps, and 4As.
   • Crafting a value delivery system that works.

4. Consumer Psychology:

   • Motivation, learning, memory, and buying process.
   • The impact of consumer personality, reference groups, and environmental factors.

5. Creating and Matching Marketing Stimuli:

   • Aligning stimuli with customer needs for a personalized approach.

6. Evaluating Customer Satisfaction & Loyalty:

   • Understanding the post-purchase evaluation process.
   • The role of satisfaction in building loyalty and word-of-mouth.

Who Is This Course For?

This course is perfect for:

• Beginners to Intermediate Level Sales and Marketing Professionals:
  • Individuals looking to enhance their selling skills with a value-based approach.
  • Those aiming to understand and influence consumer behavior effectively.
  • Salespeople who want to create demand and improve ROI through tailored marketing strategies.

Join us on this journey to master the art of value-based selling and take your sales and marketing skills to the next level! 🌟