Jobs To Be Done: Master Customer Needs for Product & Project

🎓 Jobs To Be Done Method | Mastering Customer Needs

Uncover the Real Reasons Behind Customer Purchases with JTBD 🚀

Have you ever wondered why customers REALLY buy products? It's quite often NOT because of your products' functionality, but because they are solving a job or a problem in their lives. This course is your gateway to understanding the Jobs To Be Done (JTBD) methodology, a revolutionary approach to uncovering customer needs and driving innovation.

Why Take This Course?

By the end of this hand-on and time-efficient overview, you'll be equipped to implement JTBD within your organization and use it in your daily job to:

• Understand Customer Needs with unprecedented clarity.
• Innovate Effectively by aligning products or services directly with what customers truly want.
• Optimize & Differentiate Your Offerings to stand out in the market.

This Course is Perfect for You if you are:

• A Product Manager or Product Owner looking to get deeper insights into customer behavior.
• In Marketing & Strategy roles and want to base your strategies on actual customer needs.
• An Analyst, Researcher, or Designer seeking innovative methods to enhance product design.
• A Business Owner, Entrepreneur, or Innovator aiming to create better products and services.
• A Consultant, Coach specializing in innovation and want to expand your toolkit.

Course Topics:

• Conduct Customer Interviews using the JTBD methodology.
• Analyse & Synthesize Data to unlock customer insights.
• Define Value Propositions based on your newfound insights.

10+ JTBD-Related Methods Covered:

• Interview Process
• Job Statement
• Job Executor
• Main & Related Jobs
• Pain & Gain (Needs) Analysis
• Empathy Map
• Jobs To Be Done Framework
• Job Prioritization
• Value Proposition Canvas
• Business Model Canvas
• Design Thinking
• Lean Startup

What Does the Course Include?

• 1.5 hrs of Video Content: A mix of theory and practical demonstrations to engage and educate.
• 30 minutes of Practice Assignments & Quizzes: To sharpen your skills and ensure you understand the concepts.
• Course Handout: As a reference guide for applying JTBD in your daily work.
• Practical Templates: To apply directly to your projects.

What Can You Do After the Course?

• Gain confidence with the most important terms and tools of JTBD.
• Develop outstanding products and services that really fulfil customers' needs.
• Improve your innovative thinking and research skills.

Available Certificates upon Course Completion:

1. Free Udemy Certificate: Proves you completed the course (no learning success verification).
2. Confirmation of Attendance: Available for a small processing fee from Responsive Strategy (no learning success verification).
3. Certificate of Achievement: Issued upon successful completion of a 1:1 session with Julia Lettinger, which includes proof of your learning success.

Why Should You Buy the Course from Me?

I am Julia Lettinger, the founder of Responsive Strategy, a seasoned consultant in agile and digital transformation. I also have extensive experience as the head of strategy and product strategy in media companies, and I've been teaching Strategic Management at the Berlin School of Economics and Law since 2019. With over 30,000 participants on Udemy since 2018, my expertise is your advantage.

Don't just take our word for it. Dive into this comprehensive course and experience the power of JTBD firsthand. If you're not satisfied within 30 days of purchase, simply request a refund - no questions asked!

Join me in this transformative learning journey and unlock the full potential of your product development process.

Warm regards,

Julia 😊✨

PS: Ready to embark on this journey? Click that "Enroll Now" button and let's get started!