The ULTIMATE Digital Marketing Toolbox for Digital Dinosaurs

🎉 The ULTIMATE Digital Marketing Toolbox for Digital Dinosaurs 🎉

Course Title: The ULTIMATE Digital Marketing Toolbox for Digital Dinosaurscourse Instructor: Massimiliano La Francacourse Headline: HOW to THINK and STRATEGISE your digital marketing plan, through a hands-on course. Special focus on FMCG marketing

Course Description 📚

Are you a FMCG/CPC marketing manager and sometimes feel like a digital dinosaur when it comes to marketing? Do you feel overwhelmed by the latest technology and jargon that everyone else seems to master with ease? You've tried many other courses, only to end up learning how to click buttons on a social media platform or buy an advertising slot without understanding the strategy behind it?

🛑 You're in the RIGHT place! 🛑

I will teach you HOW TO THINK about marketing in a digital world. Especially if you come from traditional FMCG marketing, this course is tailored for you. And, I promise, I will not bore you with endless videos on setting up a Facebook page – I assume you already know that, plus there are many other courses here that excel at teaching those basics.

Course Overview 🚀

This course is divided into four essential sections: WHY, WHO, WHAT, and WHERE.

WHY - Objectives & Implications

• Discover the Purpose: Understand why we embark on a digital marketing campaign. Learn about setting objectives and the implications on various platforms like Facebook, YouTube, Google, TikTok, LinkedIn, and Twitter.

WHO - Targets & Journeys

• Define Your Audience: Grasp the fundamentals of Digital marketing with an in-depth look at creating digital personas and understanding the digital journey. Learn about precision marketing and custom audiences.

WHAT - Messages & Content

• Craft Your Communication: Examine various examples of digital advertisements, executions, and learn about the most frequently used ad types on each platform from Facebook Ads to TikTok Hashtag Challenges to Google's Performance Max.

WHERE - Touchpoints & Media Planning

• Select Your Platforms: Learn how to think about digital media planning by understanding platform usage and user behavior, enabling you to strategically choose which platforms are right for your message.

Additional Resources 📊

• Comprehensive Learning Material: This course comes with a full epub manual for download, offering you a reference guide beyond the course itself.
• Engagement Through Quizzes: Check your understanding with a series of quizzes designed to reinforce key concepts and test your newfound knowledge.

Enroll now and transform the way you approach digital marketing! 🌟