Beginners Guide to Google Tag Manager (GTM) Course for 2024

🎓 Beginners Guide to Google Tag Manager (GTM) Course for 2024 🚀

Course Overview:

In this course, we will dive deep into the world of Google Tag Manager (GTM), a powerful yet user-friendly tool for tracking and analytics. From the basics to advanced applications, you'll learn how to implement, manage, and optimize tags for your eCommerce site. With over 21 real examples tailored for Facebook, Google Analytics 4 (GA4), LinkedIn pixels, button/link clicks, custom dimensions, and more, you'll gain hands-on experience that solidifies your understanding.

What You'll Learn:

🎉 By the end of this course, you will have a deep understanding of Google Tag Manager and be equipped to:

• Create your own tags for various marketing tools without needing an IT expert.
• Implement tracking scripts and pixels from Facebook, LinkedIn, and other platforms with ease.
• Set up events such as button clicks and form submissions.
• Utilize custom dimensions to enhance your data collection.
• Confidently manage your tags and deploy them across different environments.

🌟 Testimonials:

• "As a complete beginner, the course was easy to follow with a perfect progression of complexity. By the end, I had a solid grasp of GTM." — Gabriel Denav (5 stars)
• "This course added immense value to my work as a seasoned digital marketing manager. It filled in some gaps and elevated my skills with advanced techniques." — Mariusz Maćkowiak (5 stars)
• "Ziga's GTM course is exceptional for beginners but also offers insights for those with prior experience. It's well worth it!" — David Eyler (5 stars)

Course Breakdown:

🛠️ Setting Up Your First Tag:

• Initial setup and understanding the GTM dashboard.
• Creating your first tag with step-by-step guidance.
• Learning about triggers and how they initiate tags.

👀 Improving & Expanding Your Tracking Data:

• Enhancing basic tracking with custom events.
• Sending data to Google Analytics 4 and Facebook.
• Measuring user engagement with scroll tracking and time on site metrics.

🧠 Advanced Tracking Concepts:

• Utilizing the Data Layer for dynamic content.
• Excluding internal traffic and setting up custom dimensions.
• Advanced triggers, like the visibility trigger, and how they can improve your tracking.

Who Is This Course For?

🛍️ eCommerce Store Owners:

If you're running an online store and want to understand how GTM can help track customer interactions effectively, this course is for you.

🎯 Marketers:

For those looking to gain more control over their marketing tracking without the IT department's help, this course will empower you to set up and manage your own tags and experiments.

What You'll Get:

💻 Lifetime Course Access with a 30-day money-back guarantee for peace of mind.

📫 Personalized Help from the instructor, ensuring you get the most out of your learning experience.

Join Now!

Don't wait to master Google Tag Manager – it's an essential skill for any eCommerce store owner or digital marketer. With this course, you'll unlock the potential of your tracking and analytics, all while gaining practical experience with real-world examples. 🚀

Enroll today and take the first step towards becoming a GTM expert! 🎓