Successful International Companies in China

🎉 Course Title: Successful International Companies in China & Chinese Companies in the International Market

Course Headline: Learn the Proven Business Models of Top Global Companies Operating in China and the Strategies of Chinese Enterprises on the World Stage!

Introduction to the Course

This course is a deep dive into the successful business models of ten world-renowned international companies that have made significant strides in the Chinese market, as well as Chinese companies that have established themselves globally. Through this course, you will gain insights into how these companies have adapted their strategies to cater to local tastes and market conditions, ensuring their success in the world's most populous country and beyond.

Key Takeaways:

• Sinofication of KFC: Understanding how Kentucky Fried Chicken tailored its offerings to align with Chinese culinary preferences.
• Starbucks' China Strategy: Exploring the reasons behind Starbucks' incredible growth in China and its appeal to urban professionals.
• Ikea's China Adaptation: Learning how Ikea made itself a "luxurious low-cost" brand in China, overcoming the price challenge in the Chinese market.
• Sam's Club Membership Model: Discovering why Sam's Club has become popular among the wealthy in Beijing and Shenzhen.
• P&G's Multi-Brand Strategy: Analyzing P&G's approach to catering to a wide range of customers, from low to high income, in China.
• Kodak in China: Tracing Kodak's acquisition of the Chinese film material industry and its subsequent journey through bankruptcy.
• New Oriental: Pathway to Global Education: Investigating New Oriental's role as a gateway for Chinese students studying abroad, including its stock market debut in America and the legal battle with ETS.
• Baidu: The Chinese Google: Understanding Baidu's challenges and image rectification following the pay-per-click scandal.
• Haier's Global Expansion: Exploring how Haier has established itself as an internationally recognized brand, with manufacturing in America.

Why Enroll?

• Invaluable Business Insights: Gain a comprehensive understanding of the business landscape in China and the strategies used by international companies to thrive there.
• Market Expansion Knowledge: Learn how to approach new markets, understand consumer behavior, and tap into untapped potential.
• Cultural Nuances: Discover the importance of adapting products and marketing strategies to fit local cultural preferences and market demands.

Instructor Profile: Professor Hong Zeng 🏫

With over 16 years of teaching experience at esteemed American universities such as University of North Carolina, Chapel Hill, and a multitude of awards and recognitions, Professor Hong Zeng is the quintessential guide for your journey into the world of Chinese business. Her expertise includes two PhDs in Chinese language and literature, with extensive knowledge in teaching Chinese language and culture at all levels. She has authored five influential books on the subject and is well-versed in both Business Chinese and Chinese as a second language.

Course Continuation & Further Learning

Upon completing this course, you will be equipped with valuable knowledge that can be further expanded through Professor Zeng's additional courses offered on this platform:

• College Mandarin Chinese on Your Own Curriculum: A six-course sequence that enables learners to master three years of standard college Chinese curriculum in just a few months, saving considerable tuition.
• Business Chinese Course: Perfect for understanding the nuances and complexities of Chinese business language and communication.

Don't miss this opportunity to enhance your global business perspective with proven strategies from both international and Chinese market leaders! 🌎📈

Enroll now to embark on a transformative learning journey with Professor Hong Zeng!