Strategic Public Relations (PR) and Communication Management

Strategic Public Relations, Communication Management, Communication Skills, PR Strategy,Corporate Communication strategy
4.49 (364 reviews)
Udemy
platform
English
language
Media
category
Dr. José Prabhu J
instructor
Strategic Public Relations (PR) and Communication Management
10 092
students
25 hours
content
May 2025
last update
$13.99
regular price

What you will learn

Understand key principles of public relations strategy, including stakeholder analysis and message development, to effectively shape organizational communicatio

Apply strategic planning frameworks to create comprehensive public relations strategies that align with organizational goals and enhance reputation.

Learn to design and execute targeted PR campaigns by integrating research, creativity, and effective communication tactics.

Gain practical skills in coordinating media relations, events, and digital strategies to successfully implement and manage comprehensive PR campaigns.

Explore advanced public relations tactics such as crisis communication, influencer engagement, thought leadership to navigate complex communication challenges

Apply sophisticated strategies for reputation repair, issues management, and stakeholder engagement in dynamic and competitive environments.

Acquire skills in quantitative and qualitative measurement techniques to assess the impact and effectiveness of public relations efforts.

Utilize key performance indicators and analytics tools to evaluate campaign success and inform data-driven decision-making in PR.

Understand the foundational concepts of strategic communication and their role in organizational success.

Develop expertise in advanced communication strategies, including integrated communication plans, persuasive messaging, and audience segmentation.

Explore the principles of corporate communication, including internal communication strategies and external reputation management.

Learn to proactively build and safeguard organizational reputation through effective communication, stakeholder engagement, and crisis preparedness.

Course Gallery

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5696768
udemy ID
06/12/2023
course created date
22/12/2023
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