Strategic Pricing

Strategic Pricing is the strategy of setting a product's price based on the product's perceived value to the customer.
4.10 (20 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Strategic Pricing
700
students
1 hour
content
Jan 2020
last update
$19.99
regular price

Why take this course?

🎓 Strategic Pricing: Master the Art of Setting Prices for Success


Are You Ready to Conquer the Market with Your New Product? 🚀

If you're about to launch a new product and are struggling with how to price it, or if you want to ensure your product is priced based on its perceived value to the customer, then this course is your ultimate guide! Dive into the world of 'Strategic Pricing', where we unravel the mystery behind pricing products in a way that resonates with customers' psychology.


Course Overview:

What You Will Learn:

  • Define Price: Understand the fundamental aspect of any market transaction.
  • Explain Strategic Pricing: Learn how to price your product strategically, considering factors beyond just costs and margins.
  • Value Perception: Grasp what makes a product valuable in the eyes of the customer.
  • Different Kinds of Pricing: Explore various pricing methods for products and services.
  • Pricing Models: Get to know the different types of pricing models that can be applied.
  • List Price vs. Selling Price: Understand the dynamics between listed prices and actual selling prices.
  • Developing Pricing Strategy: Follow a structured approach to creating a compelling pricing strategy.
  • Pricing Objectives: Align your pricing with your business goals.
  • Price Sensitivity Analysis: Learn how sensitive customers are to price changes.

Who Should Take This Course? 👩‍🎓👨‍🎓

  • Students & Graduates: Enhance your understanding of market dynamics and product pricing.
  • Freshers: Kickstart your career with a solid foundation in strategic pricing.
  • Working Professionals: Upgrade your skill set to stay competitive in the market.
  • Management Personnel: Especially relevant for those in the manufacturing sector to make informed pricing decisions.

Why Enrol in Strategic Pricing? 🌟

By enrolling in this course, you'll gain a comprehensive understanding of how the four elements of marketing—product, price, promotion, and place—interrelate and influence each other. This knowledge is crucial for setting the right price for your product to optimize sales and profits.


Course Structure: 🎥

  • Comprehensive Learning: Learn all about strategic pricing through more than 5+ modules, each presented in an engaging video format.
  • Real-Life Examples: Understand complex concepts through relatable case studies and examples.
  • Interactive Content: Enjoy the course with simple English explanations, enhanced with images/icons and infographics to keep you engaged and aid comprehension.

No Prerequisites Required! 🏫

  • Easy to Start: No prior experience or qualification is necessary to enroll.
  • Access Anywhere: All you need is an internet connection and a basic understanding of English.

Benefits of Taking This Course: 💪

Upon completion, you'll be equipped with:

  • Deep Insight: A clear understanding of how to develop a pricing strategy that aligns with your organization's goals.
  • Competitive Edge: The knowledge to use competitor information effectively in your strategic pricing decisions.
  • Value Addition: Enhance your professional skill set, making you an asset to any team.

Enroll Now and Transform Your Approach to Pricing! 📈✨ Don't let pricing be a stumbling block for your product's success. Understand the psychology behind customer buying decisions and price your products to maximize value and profitability. Join the 'Strategic Pricing' course today and take the first step towards becoming a pricing expert!

Course Gallery

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Related Topics

2563684
udemy ID
17/09/2019
course created date
30/01/2020
course indexed date
Lee Jia Cheng
course submited by