The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand
InstructorAlex Glod
Free
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
A speaker presents key learning objectives for business storytelling, including pitching your story, selling core benefits, leveraging word of mouth, and understanding emotional influence.
An instructor discusses marketing strategy while seated on a yellow sofa, accompanied by text emphasizing the creation of content designed to generate traffic and interest.
An instructor sits on a yellow sofa discussing marketing concepts, with a graphic overlay identifying the target audience as marketers and entrepreneurs alongside illustrative icons.
The instructor is featured alongside a graphic displaying the platform logo and a statistic of over 37,000 students enrolled worldwide.
The course integrates specific projects at the end of major sections to encourage immediate application of storytelling principles to business identity and product pitches.
Instruction covers the emotional influence on consumer behavior and provides a model for understanding customer experience.
Learner signals indicate a potential lack of diverse real-life examples and engaging content to support the theoretical frameworks. One signal from 2023 suggests this may be an issue, though the 2025 update label does not prove these concerns were addressed.
Some feedback suggests the absence of clearly cited sources or highly proven methodologies to back the presented concepts.
The curriculum aligns with the stated goals of entrepreneurs and marketers through its focus on branding and customer experience.