20 Step Business Building Guide 2022

Based on the outline you've provided, this course is designed for individuals who are at various stages of their entrepreneurial journey. Here's a breakdown of who would benefit from each part of the course:

1. Profitable idea: This section is crucial for anyone looking to start a new business or pivot an existing one. It's also valuable for those who have an idea but aren't sure if it has market potential.

2. Idea Validation: Entrepreneurs and business owners who have validated their initial concept but need to ensure there is a demand for their product or service will find this chapter helpful.

3. Money/Economics: This part is essential for anyone who needs to understand the financial aspects of running a business, including budgeting, forecasting, and pricing strategies.

4. Ideal Client/Create a persona: Small business owners and marketers will benefit from this chapter as they refine their target audience and create customer personas for more effective marketing strategies.

5. Mindset: This is for anyone who needs to overcome mental barriers or self-doubt, which can be particularly important for first-time entrepreneurs and individuals recovering from a business failure.

6. Branding/ Website creation: These chapters are for those who need to establish their brand identity and create a professional online presence. This includes both new entrepreneurs and established business owners looking to rebrand or improve their website.

7. Marketing: Entrepreneurs, marketers, and small business owners will learn how to promote their businesses effectively, both organically and through paid campaigns.

8. Authority- Build Trust: This is for anyone who wants to establish themselves as an authority in their industry and build trust with their audience.

9. Automation: Business owners looking to streamline operations and improve efficiency will find this chapter useful.

10. Get Traffic and Leads (for free): This section targets those entrepreneurs and marketers who are looking for cost-effective ways to generate traffic and leads without a significant financial investment.

11. First paid campaign: Business owners ready to invest in advertising will learn how to launch their first paid campaigns effectively.

12. Affiliate set up: Entrepreneurs interested in affiliate marketing or looking to expand their revenue streams through affiliates will benefit from this chapter.

13. Profitable business structure: This is for small business owners who need guidance on structuring their business for profitability and scalability.

14. Organize a weekly calendar: This is for anyone who wants to improve their time management and productivity, which is essential for entrepreneurs.

15. More paid marketing: This chapter targets those who have already dabbled in free marketing and are now looking to invest more heavily in paid campaigns to scale their business.

16. Influencers: Business owners aiming to leverage influencer marketing to reach a wider audience will find this section valuable.

17. How to collect testimonials: This is for entrepreneurs and marketers who want to build social proof and use customer success stories to enhance their credibility.

18. Project management/ Productivity: Entrepreneurs, especially solopreneurs or those with small teams, will benefit from learning about effective project management tools and productivity hacks.

19. How to build a referral network: This is for anyone looking to expand their customer base through word-of-mouth and referrals.

20. Increase visibility- SEO, Media, PR, YouTube, etc.: This chapter is aimed at those who want to improve their online presence and reach a larger audience through various channels, including search engines, social media, and traditional media outlets.

Overall, the course is designed to guide individuals from conceptualizing a business idea to executing advanced marketing strategies, with a strong emphasis on ensuring that the business is viable and sustainable. It's a comprehensive roadmap for entrepreneurs at different stages of their business journey.