Sports Marketing: Tactics to Drive Consumption Intentions

🚀 Course Title: Sports Marketing: Tactics to Drive Consumption Intentions

🏅 Headline: Master the Art of Sports Marketing & Branding with Proven Tactics!

🎓 Course Description:

Are you ready to elevate your sports marketing and branding prowess to the next level? Dive into our comprehensive course, "Sports Marketing: Tactics to Drive Consumption Intentions for Sports Organisations and Brands," designed to empower professionals and students alike. This course, developed and successfully delivered to hundreds of university students and business professionals, is your gateway to understanding how to strategically foster consumption intentions towards various sports products using cutting-edge marketing and branding principles.

🔑 Key Learning Points:

• Understanding Fan Engagement: Learn the dynamics of driving fan engagement on social media platforms, tailoring your messaging to resonate with your audience.

• Brand Globalness Impact: Explore how a brand's global presence can influence viewing intentions and what it means for cross-cultural marketing.

• Empowering Women's Sports: Gain insights into the consumption intentions towards women's sports events and develop strategies to amplify their visibility and appeal.

• Influencer Marketing & Celebrity Athletes: Tap into the world of influencer marketing and discover how celebrity athletes can shape brand perception and influence consumer behaviour.

• Unscripted Video Series Gratifications: Delve into the psychology behind unscripted video series and how they can be leveraged to satisfy viewer needs and drive engagement.

• Sensoryscapes in Sports Venues: Understand the role of sensory experiences in sports venues and learn strategies to entice fans to return for live events.

💡 Who Should Take This Course?

While this course is tailored for marketing professionals and students within the sports industry, it's also an ideal learning opportunity for anyone with a keen interest in developing their skills in sports marketing and branding. Whether you're looking to enhance your career or simply explore the intersection of marketing and sports, this course will equip you with the knowledge and tools necessary to succeed.

🎖️ What You Will Learn:

Upon completion of this course, you will be equipped to:

• Motivate fans and followers of a sports organisation to actively engage with the organisation on social media platforms. 📱

• Strengthen global viewing intention of a league by conceptualising tactics that consider brand globalness and localness. ⚽️🌍

• Assess attitudes and consumption intentions towards women's sports and implement appropriate marketing and communications strategies to boost event viewership. 💪🏅

• Utilise sports influencer marketing activities effectively, ensuring strong brand credibility and leveraging parasocial interaction. 🤫✨

• Incite desired behaviours through unscripted videos about a sports brand, based on a deep understanding of uses and gratifications. 🎥👀

• Address sensory stimuli to affect spectators' intentions to revisit home games, ensuring a memorable experience that keeps fans coming back for more. 🎉✨

Join us and become a maestro in the realm of sports marketing and branding. Enhance your skills, drive consumption intentions, and make an impact in the world of sports! 🏐⚫️🎓