Sports Marketing: Tactics to Drive Consumption Intentions
How to design marketing and communications tactics for sports organisations and brands
4.43 (14 reviews)
51
students
2 hours
content
Jul 2024
last update
$13.99
regular price
What you will learn
Motivate fans and followers of a sports organisation to engage with the organisation on social media
Conceptualise tactics that strengthen global viewing intention of a league with reference to the assessment of brand globalness and localness
Assess attitudes and consumption intentions towards women’s sports
Derive appropriate marketing and communications tactics to increase the intention to watch a women’s sport event
Encourage desired behavioural intentions via sports influencer marketing activities that stand on strong brand credibility and parasocial interaction
Incite desired behaviours through unscripted videos about a sports brand based on an analysis of uses and gratifications
Understand structure and impact of sensoryscape for sports venues to affect fans' intention to revisit home games because of memorable game day experiences
Identify appropriate TikTok content categories for an athlete and assess their impact on engagement behaviours
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4810350
udemy ID
01/08/2022
course created date
02/08/2022
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