Social Media Strategy: 9 Steps for Business and Government

🚀 Mastering Social Media Strategy for Business & Government 🎓

Course Instructor: Laurel Papworth
Course Title: Social Media Strategy: 9 Steps for Business and Government

Your Journey to a Robust Social Media Presence Begins Here!

Are you a Marketing or Public Relations professional seeking a more strategic approach to social media within your organization? Whether you represent a Government Department, a Corporate Entity, or a Not-for-Profit Organization, this course is tailored for YOU. Dive into the world of digital communication with our comprehensive guide to WRITING & Implementing a Social Media Strategy.

Course Overview:

This Corporate course is meticulously designed to empower you with the knowledge and tools necessary to create a social media strategy that aligns with your organization's objectives. You'll learn the intricacies of:

• The Purpose Behind Your Social Media Efforts: Understand why your presence on social media is crucial and how it benefits both your organization and its stakeholders.

• Platform Selection & Optimization: Discover which social media platforms are most effective for your needs and those of your audience, and learn when to use them.

• Influencer Engagement & Monitoring: Master the art of identifying and working with key influencers and bloggers, and gain insights into monitoring and evaluating their impact.

• Strategic Campaigns & Measurement: Craft campaigns from conception to completion, with a clear understanding of how to measure their effectiveness.

• Conversation Diary & Content Calendar: Utilize our downloadable resources to plan your content strategy and keep track of interactions.

• Developing Your Social Voice: Learn how to establish a unique voice that resonates with your target audience and effectively communicates your brand's personality.

• Target Market Identification: Identify and connect with your target market across different social platforms, using customer avatars to tailor your approach.

• Website & Microsite Integration: Ensure your digital properties are seamlessly integrated with your social media efforts for a cohesive online presence.

What's Included:

• A selection of 4 Project Briefs to put your strategy development skills into practice.

• Homework Assignments for each section, complete with a discussion area where you can exchange ideas and receive feedback from peers and instructors.

• Engaging lectures that blend theory with practical case studies and hands-on homework based on developing a pitch document (brief).

Why Enroll?

This course is perfect for:

• Public Relations & Communications Professionals: Who are looking to expand their expertise beyond just managing social media platforms.

• Individuals Re-entering the Workforce or Repositioning Roles: Those seeking to enhance their skill set to include social media strategy development.

• Small Business Owners: Looking to frame their current Facebook and Twitter activities into a coherent, strategic plan.

Instructor Expertise:

Laurel Papworth, your course instructor, is a recognized thought leader in digital communication. Named by Forbes Magazine as a Top 50 Social Media Influencer, Laurel's experience spans across various sectors, including Government (Parliament House in Canberra, Australia, and international consultations in Malaysia, Singapore, and Saudi Arabia) and Corporate entities (like Sony, the United Nations, and banks/financial services). With her extensive expertise, Laurel will guide you through the nuances of social media strategy development.

Enroll Now & Transform Your Social Media Strategy!

Don't miss this opportunity to elevate your organization's digital footprint. Click "Enroll" to secure your spot and begin your journey towards becoming a social media strategy master 🌟.