Marketing Fundamentals - Small Business Marketing Success

Proven marketing strategies and tactics to increase your sales and grow your business.
4.50 (6567 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Marketing Fundamentals - Small Business Marketing Success
15 000
students
2 hours
content
Aug 2015
last update
$19.99
regular price

Why take this course?

🌟 Marketing Fundamentals - Small Business Marketing Success 🌟


Course Headline:

Proven marketing strategies and tactics to increase your sales and grow your business.


Welcome, Small Business Owners! You're the dreamers, the doers, and the heartbeats of the global economy. But let's face it: marketing can often feel like an elusive art that's hard to master with all those strategies and tactics out there. 🎨


Course Description:

You juggle many roles in your business - from product creator to customer service guru, and let's not forget, the chief marketer. It's a tough gig, especially when you're trying to figure out how to effectively market your business without losing sight of why you started it in the first place.

The challenge many small business owners face is that marketing can sometimes resemble throwing mud at a wall and hoping something sticks. With so many strategies and tactics to consider, where do you even begin?

Here's the truth: you can't—and don't need to—do everything at once. The key is to follow a SMART marketing plan based on fundamental principles that will guide your efforts systematically.


Your Marketing Journey:

Marketing isn't a one-time effort but a continuous commitment to growing your business. It's about taking one step at a time, consistently and persistently, rain or shine. When you neglect your marketing, even for a moment, that's when your sales start to dip and your business rolls like an erratic coaster.


What You Will Learn:

In this course, I will guide you through the blueprint of marketing success tailored for small businesses. Here's what you can expect to master:

  • Your Target Market: Understanding who your customers are is crucial to your business's success. We'll dive into defining and reaching your target market effectively.

  • Your Market Positioning: Your unique value proposition is what sets you apart from the competition. I'll show you how to articulate that and communicate it to your audience.

  • Website Optimization: Your website is the cornerstone of your digital presence. Learn the essentials for creating a site that not only looks great but also performs exceptionally well.

  • Blogging Mastery: Whether you're already blogging or just starting out, I'll provide tips to enhance your blog as a powerful marketing tool.

  • Social Media Strategy: Social media can seem daunting, but with the right approach, it can be a sustainable part of your marketing mix that truly resonates with your audience.

  • Offline Marketing - Print: Don't underestimate the power of print! I'll reveal how you can achieve big results without a hefty budget.

  • Direct Mail Secrets: Often overlooked, direct mail can be an incredibly effective way to reach your customers and drive them to your online platforms.


Why Enroll in This Course?

Because you're ready to move beyond the trial-and-error approach of marketing. Each lecture is designed not just to inform but also to inspire immediate action. You'll learn strategies and tactics that are proven to increase sales and profits, and with each module, you'll have an exercise to apply what you've learned directly to your business. 🛠️


I'm an entrepreneur and small business owner myself, and I know the challenges you face because I've been there. My goal is to ensure that your dream has a solid foundation beneath it. With this course, you'll have a comprehensive marketing plan that will not only help you grow your business but also give you the confidence and clarity to take on the competition.


Take the next step towards marketing mastery! 🚀 With Udemy's 30-day money-back guarantee, you have everything to gain and nothing to lose. Enroll now and transform your marketing efforts into a growth driver for your business. Click "Take this Course" to get started! 🎓


Course Gallery

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Comidoc Review

Our Verdict

Marketing Fundamentals - Small Business Marketing Success provides a solid foundation for small business owners looking to create a marketing plan that incorporates both online and offline strategies. While it could benefit from an update, especially in terms of social media trends, the course delivers valuable insights on consistent marketing efforts and avoiding common pitfalls associated with inconsistent marketing activities.

What We Liked

  • The course provides a solid blueprint for systemizing the marketing of a small business, making it easier to incorporate marketing strategies and tactics into one's daily operations.
  • It offers valuable insights on creating a SMART marketing plan that focuses on basic marketing fundamentals and avoiding the 'rollercoaster' effect caused by inconsistent marketing efforts.
  • The course covers both online and offline marketing aspects, offering a comprehensive approach to marketing for various types of small businesses.

Potential Drawbacks

  • Some users have noted that the course content seems outdated, with no mention of Instagram as a marketing tool and an emphasis on traditional methods like business cards and direct mail.
  • The presentation style has been criticized for lacking engagement and feeling scripted, making it difficult for some viewers to maintain focus.
  • There is a need for more up-to-date information on using social media analytics and website traffic analysis to make informed marketing decisions.
301746
udemy ID
17/09/2014
course created date
17/01/2020
course indexed date
Lee Jia Cheng
course submited by