Service Design: Designing for Experience Over Time
Why take this course?
🎓 Service Design: Designing for Experience Over Time 🚀
Overview
Embark on a transformative learning journey with our comprehensive training program, "Service Design: Designing for Experience Over Time." This course is meticulously crafted to empower you with the tools and methods of design thinking, enabling you to innovate and create compelling service and system designs that resonate deeply with your customers and users. It serves as a cornerstone for understanding the nuanced behavioral touchpoints that shape a customer's interaction with your brand, guiding you to enhance these interactions for a more cohesive and meaningful brand experience. 🌟
Grounding Principles:
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Experience: We delve into the art of designing experiences that unfold over time. Our curriculum is designed to help you craft narratives around user behavior, considering how products and services fit into a larger, experiential context.
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Empathy: We emphasize the importance of stepping outside your company's perspective to truly understand and connect with your users and customers. By adopting an empathetic approach, you'll learn to see through their eyes and create solutions that are deeply rooted in their needs and experiences.
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Prototyping: Our course places a strong focus on prototyping as a method to ground ideas in reality. You'll engage in rapid prototyping at various stages of fidelity, allowing for collaborative critique and iterative improvement of your designs. This hands-on approach ensures that your ideas are not just theoretical but can be tested and refined in the real world.
Skills Developed:
✅ Scenario Development and Storyboarding: Learn to create compelling future scenarios and visual narratives that illustrate how people might interact with new services or systems over time.
✅ Customer Journey Mapping: Gain the ability to map out a customer's experience with your service, highlighting the emotional and practical touchpoints throughout their journey.
✅ Service Slices: Understand the significance of human interactions within a service and learn how to dissect a service into manageable "slices" for easier analysis and design improvement.
✅ Rapid Prototyping: Develop your ability to visualize ideas in both two-dimensional and three-dimensional forms, providing tangible representations of what new service touchpoints could look like, and learn to critique these designs effectively for enhancement.
By the end of this course, you'll have a solid foundation in designing services that not only meet customer needs but also create experiences that last over time, fostering loyalty and advocacy. This is your opportunity to transform your approach to service design and make a lasting impact on the user experience landscape. 🛠️✨
Enroll now to start your journey into the world of service design! 🌐✨
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Comidoc Review
Our Verdict
This course is an excellent starting point for those new to service design, offering a strong foundation in key concepts and techniques. However, expect some areas to be left unexplored, such as the development of a service from scratch, and more nuanced techniques in journey mapping or blueprinting. For deeper understanding, consider pairing this course with supplementary resources or courses.
What We Liked
- Comprehensive introduction to Service Design, covering key concepts like touchpoints, modules, and journey mapping.
- Practical assignments help learners apply new skills to real-world scenarios, deepening understanding of the material.
- Instructor is knowledgeable and breaks down complex ideas into simple, accessible language.
- Clear focus on designing for time-based experiences, articulating value proposition, and creating low-fidelity prototypes.
Potential Drawbacks
- Case study of a tattoo parlor may seem oversimplified and not relatable to more corporate environments for some learners.
- Lack of examples for techniques like service blueprinting and customer journey mapping could leave learners feeling uncertain about their implementation.
- Some learners might find the course duration too short, especially when tackling complex subjects such as Service Design.
- Limited guidance on creating value from scratch or through improvement workshops for existing services.