Product Management: Building Great Products

🎓 Course Overview:

Embark on a comprehensive journey into the realm of Product Management with our "Product Management: Building Great Products" course. This course is your gateway to mastering the art and science of taking an idea from conception to market success. It's not just about creating products; it's about designing them thoughtfully, strategically, and effectively.

🔍 What You Will Learn:

• Defining Market Opportunities 🎯: Gain insights into how to identify and articulate market opportunities that resonate with user needs. Learn to translate research findings into actionable product ideas.

• Positioning Solutions 🛠️: Master the art of crafting compelling value propositions for your solutions. Understand how to position your product in a crowded marketplace and communicate its unique benefits clearly and effectively.

• Structuring Delivery 🔗: Learn to prioritize capabilities and features, aligning them with user needs and business goals. Discover the techniques to create a roadmap that guides your team through successful product iteration and release.

👥 Who Should Take This Course:

• Engineers & Designers 🛠️✨: If you're part of a cross-functional team, this course will equip you with the language and approach to effectively collaborate with product managers.

• Product Managers 🚀: Elevate your skillset by adopting a design-led perspective, ensuring your products not only meet market needs but also delight users.

• Business Leaders 🏢: Learn to infuse creative problem solving and design thinking into your organizational culture, fostering innovation and strategic growth.

💪 Learning Objectives:

Upon completing this course, you will be able to:

• Identify Latent Needs 🔍: Uncover the underlying desires of your users through qualitative research and use these insights as a foundation for innovative product development.

• Critical Thinking About Human Desires 🤔: Develop the ability to observe user behavior, uncover hidden opportunities, and bring empathy into practice in your work.

• Effective Communication 🗣️: Confidently articulate complex ideas, persuading stakeholders with clear and compelling value propositions.

• Strategic Positioning 🧠: Clearly describe the value of a new product, ensuring that your team and stakeholders share a common vision.

• Prioritization & Roadmapping 🕒: Understand how to sequence features, manage constraints, and build towards significant outcomes through effective roadmapping.

• Synthesis of Complex Ideas 📐: Create visual artifacts that simplify complexity, aiding in understanding and gaining support for your ideas.

🧠 Skills Developed:

• Product Insight Identification 🎩: Learn to develop product insights through qualitative research and translation into tangible opportunities.

• Product Brainstorming 💡: Explore various futures through provocation, fostering an environment where optimistic product visions can emerge.

• Product Roadmapping 🚀: Develop a cohesive roadmap that outlines the incremental addition of features and value over time.

• Downselection & Positioning 🔍: Use tools like 2x2 matrices and Box on the Shelf exercises to refine your product's positioning in the market.

Join Jon Kolko, an expert in product management and design thinking, as he guides you through each step of building great products. Whether you're an engineer, designer, or business leader, this course will provide you with the tools and knowledge to create innovative solutions that resonate with users and stand out in the market. 🚀✨