How to Price Consumer Products (FMCG/CPG)?

Why take this course?
🎓 Master Consumer Product Pricing with FMCG Academy's Expert-Led Course!
Course Description:
Are you ready to dive into the dynamic world of Consumer Packaged Goods (CPG) pricing? Our comprehensive online course, "How to Price Consumer Products (FMCG/CPG)?", is meticulously designed to provide you with a solid grasp of the strategies and financial impact behind setting consumer product prices. This isn't just theory; it's a hands-on guide that will transform your understanding into practical decision-making skills.
Key Features of the Course:
-
Real-World Understanding: Learn how big brands navigate the complex landscape of pricing consumer products. We focus on actionable insights you can implement immediately.
-
No Academic Overload: If you're seeking a deep dive into formulas and theories, this might not be your cup of tea. Our approach is practical and tailored to the busy professional.
-
Free Preview Videos: Before enrolling, check out our "Course Overview and Structure" and "What is a Consumer Pricing Strategy?" free videos to ensure this course aligns with your learning objectives.
-
Simplicity at Its Core: We believe in delivering complex concepts in simple English, accompanied by basic Mathematics that are essential for understanding pricing dynamics.
Course Highlights:
-
Templates for Success: Our course includes downloadable Excel templates for Profit & Loss (P&L) and Category Analysis Grid, which you can tailor to fit your specific brand or business needs.
-
Expert Insights Aplenty: In about 60 minutes of video content, you'll benefit from over 20 years of senior marketing and category management experience with some of the world's leading consumer brands.
-
Relevance Across Business Sizes: Whether you're part of a large multinational corporation, a small business competing in the same space, or an emerging startup in the food and CPG sector, this course will empower you to make informed pricing decisions and manage your P&L effectively.
Why You Should Enroll Today:
-
Industry Insights: Learn from real-world experiences across both developed and emerging markets.
-
Immediate Application: Transition what you learn directly into your business strategy.
-
Exclusive Access: Get your hands on advanced templates that will save you time and enhance your decision-making process.
Don't let pricing be a mystery any longer. With the FMCG Academy's "How to Price Consumer Products (FMCG/CPG)?" course, you'll gain the knowledge and tools you need to confidently set prices that reflect your brand's value and maximize profits.
🎯 Who Is This Course For?
- Marketing professionals in the FMCG sector.
- Category managers looking to refine their pricing strategy.
- Entrepreneurs and startup founders in the CPG space.
- Any business owner seeking to understand and control their P&L better through effective pricing strategies.
📅 Take the next step in your career by enrolling now and start mastering consumer product pricing today!
Course Gallery




Loading charts...