How to Price Consumer Products (FMCG/CPG)?

Learn how to Price Consumer Goods and understand the Financial impact of your decisions. Includes advanced templates.
4.57 (6786 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
How to Price Consumer Products (FMCG/CPG)?
11 823
students
1 hour
content
Nov 2019
last update
$89.99
regular price

Why take this course?

🎓 Master Consumer Product Pricing with FMCG Academy's Expert-Led Course!

Course Description:

Are you ready to dive into the dynamic world of Consumer Packaged Goods (CPG) pricing? Our comprehensive online course, "How to Price Consumer Products (FMCG/CPG)?", is meticulously designed to provide you with a solid grasp of the strategies and financial impact behind setting consumer product prices. This isn't just theory; it's a hands-on guide that will transform your understanding into practical decision-making skills.

Key Features of the Course:

  • Real-World Understanding: Learn how big brands navigate the complex landscape of pricing consumer products. We focus on actionable insights you can implement immediately.

  • No Academic Overload: If you're seeking a deep dive into formulas and theories, this might not be your cup of tea. Our approach is practical and tailored to the busy professional.

  • Free Preview Videos: Before enrolling, check out our "Course Overview and Structure" and "What is a Consumer Pricing Strategy?" free videos to ensure this course aligns with your learning objectives.

  • Simplicity at Its Core: We believe in delivering complex concepts in simple English, accompanied by basic Mathematics that are essential for understanding pricing dynamics.

Course Highlights:

  • Templates for Success: Our course includes downloadable Excel templates for Profit & Loss (P&L) and Category Analysis Grid, which you can tailor to fit your specific brand or business needs.

  • Expert Insights Aplenty: In about 60 minutes of video content, you'll benefit from over 20 years of senior marketing and category management experience with some of the world's leading consumer brands.

  • Relevance Across Business Sizes: Whether you're part of a large multinational corporation, a small business competing in the same space, or an emerging startup in the food and CPG sector, this course will empower you to make informed pricing decisions and manage your P&L effectively.

Why You Should Enroll Today:

  • Industry Insights: Learn from real-world experiences across both developed and emerging markets.

  • Immediate Application: Transition what you learn directly into your business strategy.

  • Exclusive Access: Get your hands on advanced templates that will save you time and enhance your decision-making process.

Don't let pricing be a mystery any longer. With the FMCG Academy's "How to Price Consumer Products (FMCG/CPG)?" course, you'll gain the knowledge and tools you need to confidently set prices that reflect your brand's value and maximize profits.

🎯 Who Is This Course For?

  • Marketing professionals in the FMCG sector.
  • Category managers looking to refine their pricing strategy.
  • Entrepreneurs and startup founders in the CPG space.
  • Any business owner seeking to understand and control their P&L better through effective pricing strategies.

📅 Take the next step in your career by enrolling now and start mastering consumer product pricing today!

Course Gallery

How to Price Consumer Products (FMCG/CPG)? – Screenshot 1
Screenshot 1How to Price Consumer Products (FMCG/CPG)?
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Screenshot 2How to Price Consumer Products (FMCG/CPG)?
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Screenshot 3How to Price Consumer Products (FMCG/CPG)?
How to Price Consumer Products (FMCG/CPG)? – Screenshot 4
Screenshot 4How to Price Consumer Products (FMCG/CPG)?

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859050
udemy ID
24/05/2016
course created date
19/10/2019
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