Practical Customer Development

🎓 Course Title: Practical Customer Development with Rob Fitzpatrick

🔥 Course Headline: Master the Mom Test: Conducting Customer Interviews that Matter!

Introduction: Everyone is lying to you. But it's not because they're malicious or intentionally deceitful—it's because they're human, and humans aren't wired to give harsh feedback. They'll nod along, smile politely, and tell you what they think you want to hear. This phenomenon, famously coined by the Dad of all Dad-Jokes (Steve Blank), is a harsh truth for many entrepreneurs: Your mom, your friends, and even your mentors are not your target customers.

Why It's Worth Doing Right: Conducting customer interviews is both an art and a science. It's a skill that every entrepreneur, product manager, and innovator must master to succeed. However, it's often overlooked or misunderstood, leading to misguided strategies and products that no one wants. In this 2-hour deep dive, Rob Fitzpatrick, the author of "The Mom Test," will guide you through the pitfalls and teach you how to conduct customer conversations that uncover true insights. You'll learn how to ask questions that elicit honest feedback, saving you time, money, and heartbreak in the long run.

Course Highlights:

• Understanding the Problem: Learn why open-ended questions are often a trap and why your customers will lie to you.
• Effective Customer Interviews: Discover techniques for asking questions that force your customers to reveal real pain points and desires.
• Practical Workshops: Engage in hands-on workshops designed to be collaborative. These sessions are tailored for teams, where product, sales, strategy, and other key roles can align on a customer learning plan.
• Actionable Outcomes: Leave with a clear audit of your recent key meetings and a streamlined process for capturing and spreading customer insights within your team.

Who Should Take This Course?

• Entrepreneurs seeking to validate their business ideas.
• Product Managers looking to better understand user needs and behaviors.
• Startup Teams aiming to align on customer feedback strategies.
• Anyone interested in the Lean Startup or Customer Development methodologies.

🎉 Join Us for a Transformative Learning Experience! Embark on a journey to transform the way you interact with your customers. This course is your stepping stone to building products that resonate, making decisions grounded in real-world feedback, and ultimately steering your business towards success. Don't let biases cloud your judgment—learn from Rob Fitzpatrick how to uncover the truth and make customer development your superpower! 🚀

Sign up now and take the first step towards a customer-centric approach that will set your project apart. Remember, the best way to predict the future is to invent it. Let's do it together!