Modern PR: How To Get Press Coverage For Your Business
A proven public relations / PR system to get press coverage for your company or product, from a journalist's perspective
4.66 (1566 reviews)
6 601
students
1 hour
content
Nov 2023
last update
$49.99
regular price
What you will learn
Learn how to build and leverage relationships with journalists
Identify the reporters most likely to write about your business
Build a narrative around your brand and succinctly articulate your story
Write a perfect email pitch that gets reporters' attention and drives results
Get your company featured in popular blogs and mainstream publications
Appropriately handle the issue of negative publicity
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Our Verdict
Explore the nuances of Public Relations with this easy-to-follow and practical course, which emphasizes building relationships with journalists and constructing captivating email pitches. Ideal for beginners and practitioners aiming to amplify the media presence of their businesses or personal brands. Bear in mind a few redundancies in its content structure and limited exploration of related subjects such as writing press releases. Overall, this straightforward course arms learners with essential PR skills that deliver an understanding of modern newsroom dynamics.
What We Liked
- Designed for both beginners and practitioners, providing fundamental PR concepts and advanced strategies to build relationships with journalists and get press coverage.
- Based on the instructor's extensive experience as a journalist, offering insights into both sides of the newsroom fence.
- Structured around actionable objectives, focusing on real-world skills such as writing compelling email pitches, handling negative publicity and identifying the right reporters to approach.
Potential Drawbacks
- Reliant on PowerPoint presentations which might not appeal to all learners, especially those preferring more interactive content.
- Some users report experiencing repetition or basic information being covered in certain chapters.
- Lacks depth when it comes to specific subjects such as writing press releases.
Related Topics
689296
udemy ID
05/12/2015
course created date
21/11/2019
course indexed date
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