PPC 101: Intro to Google & Facebook Direct Response Ads

🎓 Course Title: PPC 101: Intro to Google & Facebook Direct Response Ads

🎯 Course Headline: Master the Art of Pay-Per-Click Marketing with Google AdWords & Facebook Advertising!

Why & how to use pay-per-click/direct response marketing? 🚀

We are currently undergoing the greatest shift in advertising since the invention of the TV. This transformation is powered by Pay-Per-Click (PPC) Advertising, also known as direct response marketing. PPC/direct response advertisements on Google & Facebook are not just effective—they're the most cost-efficient and strategic way to grow your customer base for any product, good, or service in today's digital landscape.

🌐 I've leveraged these platforms to build a website to over 1 million page views per DAY, an accomplishment that caught the attention of famous tech entrepreneur Gary Vaynerchuk, who ultimately bought the site. Now, I'm excited to pass on the knowledge and strategies I've learned through this 5-part, 1-hour online course tailored for marketers at all levels.

Course Breakdown:

Introduction 🎥

• Who is Jim Weber? - Discover my background and journey in digital marketing.
• Testimonial from Gary Vaynerchuk - Learn why he considers PPC a game-changer for businesses.
• What is Pay-Per-Click/Direct Response Marketing? - Understand the core concepts and goals.
• What will I learn from "PPC 101"? - Get an overview of what this course entails.

Module #1: PPC Case Study 📈

• Explore a detailed case study on how Zingerman’s Deli used PPC to build a $15-million, mail-order business.

Module #2: Sales Flow 💸

• Dive into the PPC Sales Funnel and learn strategies for generating sales leads effectively.

Module #3: PPC Math 🧮

• Master the elementary school-level formulas essential for calculating your way to successful PPC campaigns.

Module #4: Success Stories 🎉

• Uncover how various businesses have successfully used PPC to grow, and learn from their experiences across different industries.

Module #5: Campaign Managers 🛠️

• Find out everything you need to know about hiring top-notch PPC campaign managers to drive your campaigns forward.

Conclusion 🎖

• A quick recap of the most important things you've learned in Modules #1-5, setting you up for success with PPC marketing.

WHAT THIS COURSE IS NOT: ❌

• This course is NOT a "how to" guide for creating and monitoring Google & Facebook ads from scratch. Mastering these platforms takes months of dedicated learning and practice, especially to achieve a positive Return on Investment (ROI).
• Unless you are planning to run Google & Facebook ads as your profession, it is highly recommended to hire a trusted PPC campaign manager. They can handle your ads for a commission or a percentage of your PPC ad spend (30% or less).

Join me in this journey to understand and implement effective PPC strategies. Whether you're a seasoned marketer or new to the game, "PPC 101: Intro to Google & Facebook Direct Response Ads" will equip you with the knowledge you need to make your marketing efforts count. 🎯

Enroll Now and Transform Your Marketing Strategy! 📚✨