Planung Online Marketing

🎓 E-Commerce: Master the Art of Strategic Online Marketing Planning for Your Online Shop!

Introduction to E-Commerce Marketing Planning 🚀

In today's digital age, the landscape of online marketing is a rapidly evolving beast. With so many channels like SEA (Search Engine Advertising), Affiliate, SEO (Search Engine Optimization), Newsletter, and Social Media at your fingertips, it can be overwhelming to strategically plan your online marketing efforts for optimal results. 🛣️

The Challenge for E-Commerce Marketers 🤔

Despite the complexity of managing online marketing channels, business owners, investors, and financial institutions often demand a detailed monthly planning of these activities. This can be a daunting task for many marketers, as predicting the next six weeks—let alone a month—can be challenging in the dynamic world of digital marketing. 🔮

The tendency to distribute marketing budgets proportionally based on past sales on each channel is a common pitfall. This approach can lead to suboptimal spending and incorrect conclusions about which channels are truly performing well. 💸

Course Objective: Achieve Clarity in Planning! 🎯

Our online course will equip you with the knowledge to plan your online marketing channels on a monthly basis effectively, ensuring that both you and your stakeholders are satisfied with the results. Whether you're using all channels or just a few, this course is designed to help you create a robust plan within the realm of digital marketing.

Who Should Take This Course? 👥

• E-Commerce Managers looking to refine their online marketing strategies
• Marketing Teams aiming for more precise planning and budget allocation
• Entrepreneurs and Business Owners who want to understand how to plan online marketing efforts without being an expert
• Financial Decision-Makers interested in the financial aspects of digital marketing 💼

Course Highlights ✨

• Planung (Planning): Learn how to set clear objectives and milestones for your marketing efforts.
• Forecast and Hochrechnung (Forecasting and Estimation): Master the art of making educated guesses (Best Guess) and forecasting to predict future trends and outcomes.
• Marketing Budget Allocation: Understand how to distribute your budget effectively across different channels based on performance and potential.
• Monthly Channel Planning: Discover the benefits of planning your marketing channels on a monthly basis and how it can lead to better decision-making and resource allocation.
• Top Down and Bottom Up Approaches: Learn the difference between these two approaches and how to use them to your advantage in strategic planning.
• Excel Tools for Marketers: Get your hands on practical Excel templates that will help you manage and plan your marketing activities with ease.

Your Instructor: Kristoffer Ditz, Controller's Diplom 🏫

With a background as a trained controller from the prestigious Controller Akademie and years of experience consulting for E-Commerce companies in planning and controlling, Kristoffer Ditz is the ideal guide for this course. He brings a wealth of knowledge and real-world experience to help you navigate the complexities of online marketing planning with confidence. 📊

Join Us and Transform Your Online Marketing Strategy! 🎉

Embark on a journey to become an expert in planning your E-Commerce online marketing activities, backed by data-driven strategies and informed forecasting. Enroll now and take the first step towards achieving your business objectives with precision and control. Let's make your online shop a success! 🚀🛍️

Embrace the Future of Online Marketing Planning Today! 🎉✏️✨