Unlock the Secrets of Persuasion from Behavioral Science and Learn How to Influence People's Opinions and Decisions
InstructorAndrew Luttrell, Ph.D.The curriculum integrates specific psychological variables such as motivation, ability, and the 'Need for Cognition' to explain how messages are processed.
Instruction includes various quizzes and activities designed to test understanding of the persuasion model and audience tailoring.
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
This slide outlines key course topics including the characteristics of persuasive people, tricks for compelling messages, convincing arguments, and tailoring approaches.
A dramatic stage spotlight cuts through swirling smoke, illuminating the bold white text 'PERSUADE' to visually anchor the course theme.
A professional woman holds a megaphone forward in an office environment, visually representing active communication and the power of persuasion.
Some signals suggest the material may feel repetitive or lack the depth expected by more advanced students.
The curriculum aligns with the stated goals of influencing opinions through audience matching and psychological variables.
