Effective Marketing for Online Course Instructors

🌟 Course Update July 2016: I've refreshed this course with exciting new content and incorporated it into my Udemy MasterClass Level 2 and Level 3 Courses. But don't worry about the big investment just yet. If you're looking to dabble in the waters of online marketing for your digital course, this course is here for you at a fraction of the cost. 🌟

Unlock Your Digital Course's Full Potential with Effective Marketing!

🚀 Are you an expert in creating digital products but feel overwhelmed by the world of marketing?

🤔 Do you find it challenging to attract new students or customers to your courses or products?

You're not alone! Many content creators face these hurdles. I certainly did when I started out. But fear not, as I'm here to guide you through the labyrinth of online marketing.

Welcome to My Course!

Hello, I'm John Colley, and I'm thrilled to welcome you to this transformative course. With my extensive experience in business strategy and a deep understanding of online education, I've developed a clear framework for your marketing success. No more missed opportunities or lost sales—let's get started right away!

What Students Are Saying:

🚀 "A must-watch course for new instructors and seasoned pros alike!" - Scott Paton, Five Stars

Scott highlights the comprehensive nature of this course, praising its direct approach and emphasizes that it's a valuable resource no matter your level of expertise. You won't waste time with this course—it's designed to enhance your understanding and provide you with a solid foundation in marketing your digital courses.

🌟 "FANTASTIC COURSE FOR ALL NEW TO UDEMY AND WANTING TO KNOW HOW TO MARKET!" - Lorraine Arams, Five Stars

Lorraine's experience underscores the importance of this course for those new to Udemy. She appreciates the clear explanations and the actionable steps provided, making it an ideal starting point for anyone looking to market their courses effectively.

Course Curriculum Overview:

In this course, you'll uncover a treasure trove of marketing strategies tailored for online course instructors:

• The 4 Ps of Marketing - Learn the foundational principles of Product, Price, Place, and Promotion.
• Push vs. Pull Marketing - Understand the dynamics between pushing your product to consumers versus pulling them in with your content.
• Choosing Your Marketing Campaign - Discover how to select the right marketing approach for your course.
• Customer-Centric Approach - Find out why starting with your customer is crucial to your marketing strategy.
• Writing Effective Marketing Messages - Master the art of crafting messages that resonate with your audience.
• Campaign Management Strategy - Learn how to manage your campaigns effectively for maximum impact.
• Benefits of Studying Other Instructors - Analyze successful marketing strategies from fellow instructors.
• Marketing Channels - Explore a variety of online and offline channels that can promote your digital courses.
• Search Engine Marketing (SEM) - Dive into the world of SEM and how it can boost your course's visibility.
• Content Marketing Strategy - Discover the power of content in attracting and retaining students.
• The Power of Video Marketing - Utilize video content to engage with your audience and showcase your expertise.
• Email Marketing - Learn why email marketing remains a vital tool in your marketing arsenal.
• Social Media Marketing Strategy - Get a comprehensive checklist for leveraging social media platforms effectively.
• Effective Use of Udemy Course Links - Optimize your Udemy links to maximize enrollments and visibility.

Why You Should Invest in This Course:

With years of experience distilled into this course, I've learned that with the right marketing efforts, you can double your sales beyond what Udemy offers. This isn't just theory; it's practical knowledge that has helped countless instructors amplify their reach and impact.

Take Action Today:

Don't leave potential sales on the table—become an effective marketer of your own digital products and courses. With my "No Quibble Money Back" guarantee, you have nothing to lose and everything to gain.

Enroll now and transform the way you market your digital courses. Let's make your online presence as successful as it can be!

Best regards,

John Colley, The Six Minute Strategist Business Strategist, Online Course Expert, and Host of the Online Learning Podcast