Pricing Strategy & Revenue Management Masterclass
Strategies to Maximize Revenue and Build Profitable Products
243
students
4.5 hours
content
May 2025
last update
$44.99
regular price
What you will learn
The importance of pricing and its impact on business success.
Fundamental pricing concepts and industry terminology.
The role of customer segmentation in pricing optimization.
How to conduct an RFM (Recency, Frequency, Monetary) analysis for e-commerce.
Understanding customer value and market dynamics.
How to craft an effective Customer Value Proposition (CVP).
The concept of Willingness to Pay (WTP) and price sensitivity.
Competitive analysis techniques and positioning strategies.
Common monetization models and how they apply to different business types.
Subscription-based, transaction-based, and usage-based pricing models.
Techniques for predicting and reducing churn in SaaS businesses.
Pricing strategy frameworks and decision-making models.
Cost-plus, competitor-based, and value-based pricing methods.
Designing and running effective pricing experiments.
How to use surveys and conjoint analysis to understand customer preferences.
Course Gallery
Loading charts...
6496217
udemy ID
02/03/2025
course created date
09/05/2025
course indexed date
Bot
course submited by