MBA: Retail business, Merchandising, and E-commerce (2025)

🎓 MBA: Retail Business, Merchandising, and E-commerce

🚀 Build and Grow Your Own Retail Business and E-commerce Platform!

Are you fascinated by the allure of retail stores that draw you in and tempt you with their offerings? There's a science to it—a blend of strategy, psychology, and business acumen that turns shoppers into loyal customers. Navdeep Yadav's comprehensive MBA course is your gateway to mastering the art of retail management, understanding the intricacies of merchandising, and thriving in the digital landscape with e-commerce. 🛍️💻

Course Overview:

This course is meticulously structured into eight key sections that will transform your business acumen and strategy development skills:

1. Introduction to Retail Business Basics

   • What is Retail Management?
   • Retail Marketing Mix
   • Porter's Five Force Model
   • SWOT Analysis
   • Understanding the Retail Consumer
   • The difference between Consumer vs Customers
   • Variety vs Assortment

2. Types of Retail Store and Trading Area

   • Types of retail stores based on format
   • Types of retail stores based on trading area
   • Reilly's Law of Retail Gravitation
   • Huff Gravity Model
   • Advanced exercise on trading area analysis

3. Omnichannel and E-commerce

   • Understanding Webrooming vs Showrooming
   • The importance of Multichannel and Omnichannel strategies

4. Case Study: Warby Parker

   • Introduction to the Warby Parker Omnichannel approach
   • Financial Metrics of Warby Parker
   • Basics of an Income Statement
   • Exploring Warby Parker's Contribution Margin

5. Customer Data in Retail Business

   • The role of Customer Relationship Management (CRM)
   • Recency, Frequency, and Monetary (RFM) analysis
   • Market Basket Analysis (MBA)
   • Association and Support (A&S), Confidence, Lift
   • Assignments on Name Manager and Indirect functions

6. Store Layout and Design

   • Calculating Customer Lifetime Value (CLV)
   • Assigning CLV to store layout planning
   • Types of Store Layout and their goals
   • Exercise on Store layout with a focus on Lift

7. Retail Finance and Accounting

   • Introduction to Retail Finance
   • Understanding the Income Statement and Cash flow statement
   • Asset Management and Margin Management
   • The Strategic Profit Model in Retail business
   • Financial analysis of Walmart vs Tiffany & Co.
   • Practical assignments on financial metrics

8. Category and Inventory Management

   • Introduction to Category Management
   • Return on Investment (ROI) and Gross Margin Return on Investment (GMROI)
   • ABC Analysis for Inventory Management

9. E-commerce and Direct-to-Consumer (D2C) Brands

   • Understanding the rise of e-commerce and D2C models
   • The difference between private labels and white labels
   • Marketing and sales strategies for D2C brands
   • Expanding your D2C brand effectively

Why Enroll in This Course?

• Expert-Led Learning: Navdeep Yadav brings years of industry expertise to guide you through each concept.
• Real-World Application: Learn through practical case studies, exercises, and real-world examples.
• Comprehensive Curriculum: A blend of retail management theory and e-commerce applications for a holistic understanding.
• Flexible Learning: Study at your own pace, with lifetime access to the course materials.
• Networking Opportunities: Engage with peers, share insights, and grow your professional network.

Embark on a journey to become a retail and e-commerce guru. Whether you're starting a new venture or looking to enhance your current business, this MBA course will provide you with the tools and knowledge to succeed in today's competitive marketplace. 🎓✨

Enroll now and take the first step towards mastering the world of retail and e-commerce!