Product Marketing for SaaS Businesses and Digital Products

Learn SaaS Product Marketing, Digital Marketing, Content Marketing, SaaS Metrics & Analytics, Retention planning & more.
4.21 (97 reviews)
Udemy
platform
English
language
Product Marketing
category
Product Marketing for SaaS Businesses and Digital Products
687
students
10 hours
content
Jul 2024
last update
$19.99
regular price

Why take this course?

🌟 Master SaaS Marketing for Software Products with Rudranil Chakrabortty 🌟


Course Overview:

Dive into the dynamic world of SaaS marketing and emerge as a pro! In this comprehensive course, we'll explore the multifaceted domain of SaaS product marketing, digital marketing, content marketing, and much more. 🚀


What You'll Learn:

  • Mastering SaaS Product Marketing: Craft compelling value propositions, understand your market fit, and position your software effectively.

  • Digital & Growth Marketing Mastery: Discover strategies for customer acquisition, retention, and growth hacking that will set you apart in the digital landscape.

  • Content Marketing Secrets: Learn how to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. 📚

  • Marketing Operations & Automation: Streamline your marketing efforts with efficient operations and leverage automation for better ROI.

  • Demand Generation Techniques: Generate high-quality leads and build a pipeline that fuels your SaaS business growth.

  • SaaS Marketing Analytics & Metrics: Gain insights from data to make informed decisions, understand KPIs, and measure success accurately.

  • Retention Planning: Develop strategies for user retention, reducing churn, and enhancing customer lifetime value (CLV).


Course Structure:

  1. Real-World Application: Engage with a fictional SaaS company, LandItRight, as they launch their landing page builder product. This case study approach provides an immersive learning experience.

  2. Authentic Situations: Although LandItRight is a hypothetical business, the marketing scenarios are based on real-world challenges and opportunities in SaaS marketing. 📈

  3. Deep Dives & Case Studies: Analyze competitors, explore pricing strategies, understand positioning, and much more through practical examples and detailed case studies.

  4. Expert Insights: Benefit from my decade-long experience in SaaS marketing where I've marketed over 20 software products. My expertise will guide you through the complexities of SaaS marketing.


Course Features:

  • Extensive Content Library: Hours of engaging video content designed to cater to a range of learning styles.

  • Subtitles Available: Learn at your own pace with subtitles to help you grasp the concepts without missing a beat. 🎥

  • Lifetime Access: Return to the course materials anytime, anywhere, for as long as you need.

  • 30-Day Money-Back Guarantee: Invest in your education with confidence, knowing that your investment is secure.


Enroll Today!

Don't miss out on this unique opportunity to master SaaS marketing from the ground up. With a blend of theoretical knowledge and practical application, you'll be equipped to navigate and thrive in the competitive landscape of software product marketing. 🎓

  • Instructor: Rudranil Chakrabortty, SaaS Marketing Expert with a decade of experience.

  • Skill Level: Suitable for marketers at all levels, from beginners to advanced practitioners looking to refine their skills.


Take the first step towards mastering SaaS marketing today! Your journey to becoming a SaaS marketing guru starts here. 🌟 Sign up now and let's transform your marketing strategies into success stories.

Course Gallery

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udemy ID
28/10/2021
course created date
01/11/2021
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