Marketing Communication | Integrated Marketing Communication

Promotional tools that can help you attract customers
4.48 (1292 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Marketing Communication | Integrated Marketing Communication
4 475
students
1 hour
content
Jun 2025
last update
$13.99
regular price

Why take this course?


Course Title: Marketing Communication | Integrated Marketing Communication 🚀

Course Headline: Master the Art of Attraction with Marketing Communication - Unlock the Secrets of Integrated Promotion! 🗝️

Course Description:

Welcome to "Marketing Communication | Integrated Marketing Communication," where we dive deep into the world of Promotional Tools that can help you attract customers and boost your business's presence. This comprehensive course is designed for marketing enthusiasts, entrepreneurs, and professionals seeking to enhance their communication strategies and stand out in a competitive marketplace. 🌟

Why Take This Course?

  • Understand the Essentials: Get to grips with the fundamental concepts of communication within marketing. Learn how to effectively convey your message to your target audience.

  • Explore Communication Components: Delve into the intricacies of communication and discover how each component plays a pivotal role in crafting impactful messages.

  • Integrated Marketing Communication (IMC): The cornerstone of this course, IMC is the approach of presenting a consistent message to customers through a variety of promotion methods. You'll learn how to integrate these tools for maximum effect. 🎨

  • Promotion Mix Breakdown: We will explore each element of the promotion mix in detail:

    • Advertising: Understand the power of paid media and how to create compelling ad campaigns that resonate with your audience.
    • Sales Promotion: Learn techniques to stimulate customer demand, enhance product trials, and ultimately drive sales.
    • Public Relations/Publicity: Gain insights into PR strategies that can help build a positive brand image and engage with your community effectively.
    • Direct and Digital Marketing: Discover the dynamic world of direct marketing and digital platforms, including email campaigns, social media, and online advertising.
    • Personal Selling: Master the art of face-to-face interactions that can convert prospects into loyal customers.

Course Highlights:

  • Real-World Applications: Apply your knowledge with real-world case studies, ensuring you're prepared to implement these strategies in your own marketing efforts.

  • Expert Insights: Learn from Dr. Muhammad Tahir Jan, a seasoned course instructor with extensive experience in marketing communication.

  • Interactive Learning: Engage with fellow learners and participate in discussions that challenge you to think critically about promotional strategies.

  • Flexible Learning: Study at your own pace, with the convenience of learning from anywhere, anytime.

By enrolling in this course, you're not just taking a class; you're embarking on a journey to transform your marketing communication skills. Whether you're a marketer, small business owner, or anyone looking to elevate your brand's presence, this course will equip you with the knowledge and tools you need to succeed. 🎓

Enroll Now and Elevate Your Marketing Game! Don't miss out on this opportunity to learn from an expert and stay ahead of the curve in the ever-evolving field of marketing communication. See you in class, where we'll explore, learn, and innovate together! 🤝


Thank you for considering "Marketing Communication | Integrated Marketing Communication." We look forward to welcoming you into our learning community and watching you flourish as a marketing professional. 🎉

Dr. Jan

Course Gallery

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Comidoc Review

Our Verdict

Marketing Communication | Integrated Marketing Communication offers an engaging introduction to the fundamental concepts of promotional tools, IMC, and various other aspects related to customer attraction. While there is room for improvement in terms of depth and clarity, it still provides a strong foundation for learners seeking a comprehensive understanding of marketing communication techniques. This course is suitable for both newcomers to the field as well as those looking to refresh their knowledge on the subject matter.

What We Liked

  • Comprehensive overview of Marketing Communication and Integrated Marketing Communication (IMC)
  • Explanation of various promotional tools, their advantages, and applications in marketing strategy
  • Engaging and clear delivery makes complex concepts easier to understand
  • Actionable insights provided through practical tips and examples

Potential Drawbacks

  • Lack of depth in some topics and absence of certain promised modules may leave some learners unsatisfied
  • Occasional confusion about course content due to possible missing videos or unclear organization
  • Some learners might desire more hands-on experience with implementing marketing strategies
  • Minimal coverage of advanced IMC techniques and contemporary trends

Related Topics

3528176
udemy ID
26/09/2020
course created date
18/10/2020
course indexed date
Angelcrc Seven
course submited by