Market Research | Quantitative and Qualitative Methods
An Informed Decision-Making Journey Using Quantitative and Qualitative Research Methods, Important Tools and Techniques
4.36 (64 reviews)
5 404
students
3.5 hours
content
Oct 2024
last update
$13.99
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What you will learn
Understanding of Market Research: Gain a comprehensive understanding of the importance, purpose, and applications of market research in modern business
Quantitative Research Techniques: Learn how to design and conduct quantitative research studies, including survey design, sampling, data collection, & analysis
Qualitative Research Techniques: Develop skills in qualitative research methods, such as conducting focus groups, interviews, and observational studies
Selection of Research Methods: Gain the ability to evaluate and select the most appropriate research methods, quantitative and qualitative, based on context
Data Analysis and Interpretation: Learn how to analyze and interpret data collected through quantitative and qualitative research methods
Critical Thinking and Problem-Solving: Develop critical thinking skills to identify research problems, formulate research questions, and design research studies
Practical Application: Apply the knowledge and skills gained throughout the course to real-world scenarios through interactive exercises, case studies
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5367334
udemy ID
05/06/2023
course created date
24/07/2023
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