Market Analytics: Become a Data-Driven Marketing Expert

🚀 Course Title: Market Analytics: Become a Data-Driven Marketing Expert 📈

Headline: Learn to Calculate Market Segments, Use Pricing Techniques, and Forecast Sales with Excel for Better Marketing Strategy! 🎓💼

Course Overview: Are you ready to elevate your marketing analyst career to new heights? With the average Marketing Analyst salary surpassing $100,000**, it's clear that expertise in market analytics is not just valuable—it's essential. The Scandinavian Institute of Business Analytics (SCANBA) has tailored a comprehensive online course that merges the worlds of marketing, data analysis, and financial modeling to prepare you for a high-paying role in the field.

📊 What You'll Learn:

• Professional Excel Skills: Master advanced Excel functions and features necessary for market analytics.
• Market Segmentation: Discover how to segment markets effectively, with a focus on 5 key advantages of market segmentation and various segmentation variables.
• Price Analytics: Explore 11 pricing techniques, including 3 assessment methods like break-even analysis and the net present value capital budgeting model, and understand concepts such as elastic demand and optimal pricing.
• Sales Forecasting: Learn 3 major forecasting methods with Excel spreadsheet examples and additional extensions for in-depth analysis, including predicting seasonality and trends in sales.

📚 Course Structure: The course is designed to be completed in a single 2-hour session, divided into 3 informative chapters:

1. Market Segmentation

   • 5 advantages of market segmentation ✅
   • Variables you can use for effective segmentation ✅
   • Descriptive and predictive techniques ✅
   • Deep dive into major segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysis ✅

2. Price Analytics

   • 11 pricing strategies at your fingertips ✅
   • 3 pricing assessment methods ✅
   • Excel spreadsheet examples to illustrate concepts ✅
   • Understanding elastic demand, optimal pricing, and price discrimination ✅

3. Sales Forecasting

   • 3 primary forecasting methods (moving average, exponential smoothing, regression) ✅
   • Extensions to the methods for detailed analysis ✅
   • Excel spreadsheet examples to reinforce learning ✅
   • Methods for predicting sales patterns and trends ✅

Why This Course?

• Real-World Application: Learn through practical examples that mirror real business challenges.
• Expert Guidance: Be mentored by industry experts specializing in market analytics.
• Flexible Learning: Study at your own pace from the comfort of your home or office.
• Immediate Practice: Utilize downloadable example files to apply what you learn directly.

Who Is This Course For? Market Analytics: Become a Data-Driven Marketing Expert is designed for marketers, business analysts, and professionals seeking to enhance their analytical skills and advance in their careers. Whether you're just starting out or looking to sharpen your expertise, this course will provide you with the tools and knowledge to become a top market analytics expert.

Ready to transform your marketing career? Enroll now and unlock the full potential of data-driven decision making! 🌟📊💫