How to Design Products People Love

🚀 Course Title: How to Design Products People Love

🎓 Course Instructor: Brian Pagán

🔥 Course Headline: The Science & Art of Sustainable Engagement in UX Design

Welcome to the course that blends the science of human behavior with the art of user experience design!

Have you ever wondered why some products capture our hearts and minds while others barely make a ripple? The secret lies at the intersection of psychology, technology, and design—a field where our very own Brian Pagán has been a pioneer for over two decades.

In this transformative course, Brian shares his UX playbook, a masterful framework that has been honed through his work with industry giants like Philips, ING, Land Life Company, and WaitWhat. Inspired by the ways people fall in love, he reveals the four pillars of sustainable engagement: meaningful value, balanced rhythm, emotional personality, and enduring presence.

🤝 The Ladder of Sustainable Engagement is not just a theory—it's a practical tool that you can use to create products that stand the test of time. It's about understanding user needs, designing for their habits, and crafting a product experience that is both deep and enduring.

What You'll Learn:

📚 Course Structure: This course consists of video lectures complemented by practical exercises. You'll receive free design tools to execute these exercises, and Brian will provide personalized feedback to help you refine your skills.

🛠️ Tools & Techniques: From Lean Startup principles to Nir Eyal's HOOK Model, you'll explore the tools that help products fit seamlessly into users' daily routines.

🎨 Design with Emotion: Learn how to infuse your products with personality through emotional data visualization and Creative Empathy. Discover the art of storytelling and rolling research to build deep, long-lasting relationships with your customers.

🔍 Real-World Application: Drawing from Brian's extensive experience, you'll understand how to apply these concepts in real-world scenarios, ensuring that the products you design are not only loved by users but also drive business success.

Key Topics Covered:

💡 Lean Startup: Learn how to quickly iterate on your product ideas based on user feedback to ensure you're delivering meaningful value.

✍️ Value Proposition Creation: Master the art of identifying and communicating the unique benefits of your product to captivate your target audience.

🧠 Psychological Fit: Understand how products can become a part of users' daily lives through habit-forming design strategies.

🎨 Personality in Design: Explore methods for giving your products a distinct personality that resonates with users on an emotional level.

📖 Storytelling & Research: Dive into the techniques that enable you to engage with users beyond the initial interaction and foster ongoing, valuable relationships.

Join Brian Pagán on this journey to create products that people love! By combining scientific insights with creative empathy, you'll unlock the potential to design products that are not just used, but cherished.

Enroll now to embark on a transformative learning experience and become a master of sustainable engagement in UX design! 🌟