Digital transformation & Big Data in the Luxury Industry
Why take this course?
🌟 Course Headline: The Backbone You Need to Master Modern Luxury Brand Management
Course Title: Digital Transformation & Big Data in the Luxury Industry
Are you a luxury brand manager looking to stay ahead of the curve in 2020? 🤔 If so, one skill stands above all others: digital savviness. This isn't just our opinion; McKinsey has predicted that by 2025, nearly a fifth of luxury sales will be online and digital will influence 100% of sales.
In the wake of the Coronavirus pandemic, the importance of digital management for luxury companies has never been more pronounced. Luxury brands are now more than ever seeking candidates with "digital colors" in their skillset. The question is, do your current digital skills enable you to be a pivotal player as a Luxury Brand marketer?
Enter this comprehensive course by Matthieu Tran-Vancourse, a French Googler with 8 years of experience working with luxury brands. This isn't just another online lecture; it's a distilled source of knowledge tailored for professionals aiming to excel in the luxury industry.
Why Choose This Course for Your Career Advancement?
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Career Growth: 📈 Enhance your career by gaining cutting-edge knowledge that luxury firms are actively seeking.
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Professional Sharpening: Strengthen your profile with the digital skills necessary to thrive in a luxury brand management role.
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Industry Insights: Understand the post-pandemic landscape and where substantial business growth pockets lie, particularly in e-commerce and digital experiences.
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Expert Content: Access exclusive, up-to-date information from an expert who has worked with top luxury brands like Hermes, Louis Vuitton, Dior, Moët Hennessy, Guerlain, L’Oréal, Clarins, or Chanel.
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Practical Knowledge: Learn to lead a luxury brand's digital transformation with practical strategies and real-world examples.
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Learning Materials: Engage with visual slides designed to simplify complex digital strategies for easier comprehension.
Student Satisfaction:
The course has received high praise from students outside of Udemy:
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96% of enrolled students rated this course as “Very good” or “Excellent.”
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92% of enrolled students would recommend this course.
Your Instructor:
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Matthieu Tran-Vancourse: With a near-decade tenure at Google and experience advising top luxury brands, Matthieu is uniquely qualified to guide you through the intricacies of digital transformation and Big Data in the luxury sector.
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Academic Experience: Matthieu teaches in various MSc and MBA programs, including those specializing in Luxury Management, focusing on "digital transformation & data analytics."
Join this course to transform your understanding of how digital strategies can elevate a luxury brand's position in the market. With Matthieu's expertise, you'll learn the tactics that have enabled some luxury brands to stand out through the use of digital technologies. 🌟
Don't get left behind in the rapidly evolving world of luxury brand management—embrace digital transformation with this course as your guide!
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