Learn Product Marketing: Go-To-Market Strategy with Projects
GTM strategy crash course: become an effective product marketing manager (PMM) with examples, templates and frameworks.
4.25 (210 reviews)
1 089
students
3.5 hours
content
May 2024
last update
$59.99
regular price
What you will learn
How to effectively execute a go-to-market strategy for a product launch as a product marketer
Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix
Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product
How to create powerful customer segmentations and customer personas
Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces
How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS)
How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition
Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics
Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel
Learn how to partner with sales at each step of the marketing funnel and about common attribution models
Build a successful content marketing campaign and pricing strategy
Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing)
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Our Verdict
With a comprehensive curriculum and expert insights, this course is an excellent starting point for those new to product marketing. However, its value could be enhanced by improved pacing, deeper exploration of certain topics, increased hands-on application, and more opportunities for interaction with instructors or fellow learners.
What We Liked
- The course offers a comprehensive curriculum, covering both pre-launch and post-launch product marketing strategies.
- Expert insights from industry leaders provide unique perspectives and cutting-edge practices in the field.
- Hands-on learning approach with practical demos, case studies, and real-life scenarios enhance application skills.
- Supportive learning environment encourages learners to share insights, ask questions, and engage in meaningful discussions.
Potential Drawbacks
- Some learners may find the pace of content delivery to be quick, necessitating the need to review materials multiple times.
- A more practical, hands-on approach with a single product or service example throughout the course could offer a more meaningful learning experience.
- Greater depth and exploration of some topics could benefit those wanting in-depth knowledge of specific areas.
- The absence of direct interaction with instructors or a community channel for Q&A may leave some learners without essential clarification.
5798392
udemy ID
01/02/2024
course created date
29/03/2024
course indexed date
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