Landing Page Design & Conversion Rate Optimization
Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code
4.68 (7950 reviews)
44 936
students
9.5 hours
content
Jul 2024
last update
$119.99
regular price
What you will learn
Design a high converting landing page from scratch without a single line of code
Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
Apply psychological persuasion frameworks to your landing pages and websites
Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
Determine the best type of landing page to send your marketing campaign traffic to
Run professional usability tests like the 5 second test and the preference test
Convince your boss to allocate more company resources to conversion rate optimization
Understand your website traffic based on the Fogg Behavior Model
Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
Create a professional logo from scratch in Photoshop
Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
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Our Verdict
Boasting a strong 4.60 rating and catering to over 44,000 subscribers, this 9.5-hour course is undoubtedly one of the most exhaustive Udemy offerings addressing CRO and landing page design principles. Its focus on applying psychological persuasion frameworks and user experience best practices sets it apart from competitors. While it may benefit from incorporating additional web analytics tools and presenting condensed key takeaways, the course is a valuable resource for marketers striving to optimize their website traffic, improve conversion rates, and boost overall engagement.
What We Liked
- The course excels in providing a comprehensive understanding of conversion rate optimization (CRO) and landing page design principles
- Rich with practical examples, this course enables learners to apply psychological persuasion frameworks and conduct professional usability tests
- Learners gain insights into website traffic based on the Fogg Behavior Model and can identify issues hindering their conversion rates
- With a focus on clarity, simplicity, and perceived value, attendees become proficient in crafting compelling calls-to-action and headlines
Potential Drawbacks
- Less attention is given to user behavior tools like Hotjar/Crazy Egg and web analytic tools such as Google Analytics
- The course could benefit from an executive summary, compressing all the key learnings into one easily digestible lesson
- Some students find the lecture lengths excessive, possibly requiring video refreshes and hindering content retention
1048360
udemy ID
21/12/2016
course created date
24/07/2019
course indexed date
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