Churn, CLV, MRR, CAC, NPS... - 20 SaaS metrics you must know

Master the most common Key Performance Indicators (KPIs) of the SaaS industry

4.58 (935 reviews)

Udemy

platform

English

language

Operations

What you will learn

Learn the 10 most important SaaS metrics: MRR, ARR, Churn, CAC, ARPU, CLV, LTV, NPS, CSAT, CES

Talk confident about these Key Performance Indicators (KPIs)

Highlight these metrics in your next department report and impress your manager

Course comes with a downloadable KPI Calculator in Google Sheet/Excel form - no need to take notes

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Comidoc Review

Our Verdict

With a focus on essential SaaS metrics, this course is an effective and approachable way to gain insights into the industry's key performance indicators. While improvements can be made with video quality and advanced content, its 'well laid-out' explanations and hands-on KPI calculator provide actionable steps for beginners while impressing department managers.\n\n_Consider supplementing your learning journey with additional SaaS-specific courses or resources addressing niche business models and calculation techniques to maximize knowledge retention._

What We Liked

This course is 'packed full of helpful information and actionable steps' with a 'well laid-out' structure that makes it easy to understand.
The 'KPI calculator' provided in the course is a 'smart way to share everything you learn', making report highlights more effective.
Ideal for those new to SaaS businesses, providing an understanding of essential metrics like churn rate calculations and business model transitions.
Real-life examples are given from within the SaaS industry, offering context and clear explanations on interpreting KPIs.

Potential Drawbacks

Calculation explanations for some KPIs might be enhanced, as some students express a need for 'more detailed/precise explanation' to feel confident calculating them.
Video quality can be improved, with users reporting 'poor quality' and 'lots of silly noise in the background', impacting ease of learning.
A limited selection of KPIs may leave advanced students wanting more specialized topics or specific business models beyond SaaS.
Lacking depth within certain sections, specifically ARR calculations could be expanded for increased clarity.