Journey mapping 101

🎓 Course Title: Journey Mapping 101: Create Artefacts of Persuasion to Build Empathy with Your Users

🚀 Course Headline: Embark on a Comprehensive Adventure in User Experience Design with Tristan Klein!

Unlock the Power of User Journey Mapping 🗺️✨

Welcome to "Journey Mapping 101," where you'll transform your understanding of user experience (UX) into tangible, actionable insights. This course is designed for anyone looking to enhance their UX design skills and create compelling journey maps that resonate with users. Let's dive into the world of journey mapping and uncover how to craft stories that reflect real-world user experiences.

Course Structure Overview:

• Introduction to Journey Mapping: We begin by exploring the various types of journey maps and their significance in UX design. Understanding the 'why' behind each map type sets a solid foundation for your learning journey.

  • What are journey maps?
  • Why use a journey map?

• Defining Your Map: We'll delve into defining the type of map that aligns with your objectives and the audience you're designing for. This step is crucial to ensure that your journey map addresses the right challenges and opportunities.

  • Selecting the right map type
  • Understanding your users
  • Defining goals and outcomes

• Research Essentials: A journey map is only as good as its underlying research. We'll cover some basic but essential UX research techniques that will inform your mapping process.

  • Gathering user insights
  • Methodologies for effective data collection

• The Mapping Process: Now, let's get hands-on! You'll learn the step-by-step process of creating a journey map, from start to finish. This includes storyboarding, plotting points of interaction, and identifying areas for improvement.

  • Storytelling for user journeys
  • Mapping phases and touchpoints
  • Identifying emotional and rational experiences

• Elevating Your Map: In the final stages, you'll discover tips and tricks to elevate your journey map from good to extraordinary. You'll learn how to make your map not just informative but also persuasive, ensuring it effectively communicates user needs and business opportunities.

  • Designing for clarity and impact
  • Incorporating data visualization
  • Final touches for storytelling effectiveness

What You'll Achieve:

• Understand the Fundamentals: Get to grips with what journey mapping is, why it's essential, and its various forms.

• Learn by Doing: Follow a structured approach to conducting user research and applying it to your map.

• Master the Art of Storytelling: Use narrative techniques to create a compelling journey map that conveys empathy for the user.

• Craft Artefacts with Impact: Elevate your maps with design principles and storytelling that will leave a lasting impression on your audience.

By the end of "Journey Mapping 101," you'll have a solid skill set in creating user journey maps that are not only informative but also persuasive, driving stakeholder engagement and fostering empathy with users.

Enroll now to begin your journey towards mastering user experience design! 🚀🛣️🎨