How to set and measure KPIs for your social media marketing

🌟 Course Title: How to Set and Measure KPIs for Your Social Media Marketing

Course Headline: Master the Art of Tracking Success with Key Performance Indicators (KPIs) in Social Media!

🚀 Course Description:

• Awareness: Understand who your audience is and how they're first encountering your brand.
• Engagement: Explore how audiences interact with your content on various platforms.
• Conversion: Discover how your social media efforts are influencing users to take desired actions.
• Consumer: Learn about the post-purchase behaviors of active customers and their ongoing relationship with your brand.

🔍 Key Takeaways:

• A clear framework for setting KPIs within the social media landscape.
• Strategies for measuring and analyzing each KPI effectively.
• Insights into the four stages of the customer journey and their respective KPIs.
• Practical examples and case studies to illustrate real-world applications.
• A toolkit of resources to measure social media success continuously.

📈 Learning Outcomes:

• Confidently define and select KPIs that align with your marketing objectives.
• Efficiently collect and analyze data across various platforms.
• Make informed decisions based on accurate performance metrics.
• Communicate the value of social media marketing to stakeholders effectively.

Join George Economides, a seasoned marketing professional, as he walks you through this KPI discovery journey. Elevate your marketing strategy with actionable insights and become the marketer that drives meaningful growth for your brand on social media! 📊🚀