Customer Success | How to Actively Engage Your Customers
What you will learn
The objective of this course is to help students learn new ways to more effectively engage their customers.
You will be introduced to The Customer Engagement Value Chain, the 7 walls separating companies and customers, customer insight, personas, propositions, and customer journey mapping.
Upon course completion, you will have greater knowledge and specific tools to help you improve your company’s customer engagement.
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Comidoc Review
Our Verdict
Customer Success: How to Actively Engage Your Customers is a thoughtfully crafted course that introduces essential customer engagement concepts. The practical tools and examples provided encourage lateral thinking and externalizing customer service ideals, ultimately shifting the approach from product-first to customer-first experiences. While minor audio issues persist and advanced practitioners might yearn for more in-depth exploration, this course remains a valuable starting point for anyone aiming to deepen their understanding of customer engagement. By fostering empathy, active listening, and journey mapping, students are better equipped to create exceptional customer experiences, thereby driving growth and success for their organizations.
What We Liked
- Introduces the Customer Engagement Value Chain and the 7 barriers between companies and customers, providing a comprehensive framework for understanding customer engagement.
- Presents practical tools such as customer insight, personas, and journey mapping, enabling students to apply these concepts in real-world scenarios.
- Highlights the importance of empathy and active listening in customer interaction, offering examples that resonate with various industries and roles.
- Includes case studies and real-life examples that make complex concepts more relatable and engaging, helping learners grasp the material more effectively.
Potential Drawbacks
- Minor audio quality issues may affect overall user experience, potentially requiring adjustments in volume or use of headphones.
- The course's focus on foundational customer engagement concepts might not offer advanced practitioners sufficient new insights or challenges.
- While the course offers valuable insights for brick-and-mortar companies, it could benefit from further addressing digital and online customer service scenarios.